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There’s Money in the Metrics

Discover the importance of real user measurements in web performance management for revenue growth and customer satisfaction. Learn why it's crucial to collect, correlate, and commit to improving user experiences. Find out how Shopatron excels in load testing and meeting growth objectives.

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There’s Money in the Metrics

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  1. There’s Money in the Metrics • 3 Reasons why you need Real User Measurements • Connie Quach, Neustar • David Cumberland, Shopatron

  2. Speakers Connie Quach Sr. Product Manager, Web Performance Management David Cumberland Vice President of Engineering and IT

  3. The World is Online 2 Billion Users Ubiquitous broadband Uncompromising expectations Performance is differentiator AND mandate

  4. Overwhelming majority agree: Revenue at stake Risk Use 85% 73% 62% Reach potential customers Communicate with existing customers Poor online experience = lost revenue N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013

  5. A growing dependency Average 32% - Across a dozen industries - Biggest growth source Website Transactions - eCommerce % much higher of Annual Revenue N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013

  6. The revenue risk is real 45% 45% ? Up to $1 Million per hour 17% 12% $1k-$10k per hour More than $10,000 per hour Don’t Know N=376 Neustar Web Performance Research Study, May 2013

  7. Real User Measurements How we got here Why they matter Collect : Correlate : Commit

  8. Collect • Collecting baseline and real time information • Baseline requirements • Foundational • Repeatable control • Representative of infrastructure • Real User Experience • Know the experience of every user • Act on problem information in real time • Improve against competitive websites • Necessities at work

  9. Correlate • Essential to interpret ALL data • Filling in all the piece for a clear picture • Relationship of data is vital • View baseline AND real user • Hone in on “first causes” • Take correct action • Understanding the “How To’s” • Targeted improvement areas • Measurable impact • Ongoing testing and management

  10. Commit ✓ • Gaining confidence from consistent practices • Meeting service level agreements (SLAs) • Commit to business objectives • Confidence must be built • Proper diagnosis • Fast time to resolution • Demonstrable ability to meet targets • Stepping into the business • Transparency to customer expectations • Service level assurance • Meeting growth objectives

  11. How Shopatron gets it done Load Testing

  12. Advice and Lessons

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