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Graphics and LOGOS

Graphics and LOGOS. Bristol Community College Business Creativity Sources: Non-Designers Design Workshop. REVIEW: Graphics Two basic forms of IMAGES. Graphics and LOGOS. Raster Dots Vector Drawn by a mathematical formula. GRAPHICS Saving Graphics for PRINT. Graphics and LOGOS.

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Graphics and LOGOS

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  1. Graphics and LOGOS Bristol Community CollegeBusiness CreativitySources: Non-Designers Design Workshop

  2. REVIEW: GraphicsTwo basic forms of IMAGES Graphics and LOGOS • Raster • Dots • Vector • Drawn by a mathematical formula

  3. GRAPHICSSaving Graphics for PRINT Graphics and LOGOS • TIFF (Tagged Image File Format) • EPS (Encapsulated Post Script)

  4. GRAPHICSSaving Graphics for WEB Graphics and LOGOS • GIF (Graphics Interchange Format) • JPEG (Joint Photographic Exports Group) • PNG (Portable Network Graphics)

  5. Resolution and Linescreen (LPI) Graphics and LOGOS • Linescreen: aka frequency or lines per inch • Printed lines per inch horizontally and vertically • Formula: Image resolution = 2 x LPI

  6. Resolution and Linescreen (LPI) Graphics and LOGOS • Inkjet: resolution no more than 1/3 resolution of printer • Example: Printer - 720 dpi Resolution = 240 ppi Laser printer 65 or 85 lpi = 130 or 170 ppi Newspaper 85 - 120 lpi = 170 - 240 ppi Quick print, copies 100 - 120 lpi = 200 - 240 ppi Glossy magazine 150 lpi = 300 ppi Offset pinting 150 lpi = 300 ppi Display books 175 lpi = 350 ppi Museum quality art books 200 lpi = 400 ppi

  7. Resizing Graphics Graphics and LOGOS • Resize an image when scanning, not in image editing software. • Adding more resolution • Scanning Formula: • (final width / original width) x final ppi = scan ppi • Example: (8 inches / 4 inches) x 300 ppi = 600 ppi

  8. What is a Logo? Graphics and LOGOS A logo creates a unique identity by condensing a complex communication concept into its simplest and most effective form.

  9. A logo should… Graphics and LOGOS • Be attention-getting • Be simple • Communicate effectively • Look good in both color AND black & white • Reproduce well in all the media it will be used on

  10. All Type Logos Graphics and LOGOS • With over 8,000 Typefaces available, there is no excuse for using standard issue computer fonts • There are lots of other designers using these fonts as well - how will your design stand out? • CONTRAST - Combine typefaces • Remember your type relationships: concordant; conflicting; contrasting

  11. Techniques Graphics and LOGOS • Tweak a letterform out of the ordinary: • Addition or subtraction to a character • Illustrative • Letterforms interact

  12. Techniques Graphics and LOGOS • Add Elements: • Combination of symbol and typeface • Simple shapes • Creates a unique identity • Proximity - keep elements with logotype

  13. Techniques Graphics and LOGOS • Add Clip Art: • Manipulate clip art to create a unique look • Use images, illustrations and picture fonts • Remember that it must reproduce well in black & white

  14. File Types Graphics and LOGOS • Different files for different purposes: • High quality printing - more complex • Full color Magazines, brochures, etc. • tiff file • Low resolution - less complex • web use • gif, png, jpeg files • Black & White version - simple • newspaper, copy machines, faxes • tiff, jpeg files

  15. Web Resources Graphics and LOGOS • adobe.com - download trial software • logodesign.com - links, articles, news, blogs, resources • allgraphicdesign.com - tutorials, various resources • desktoppub.about.com

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