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Marketing And It's Case Study

in the above ppt, u will find a brief description about the marketing structure and process plus u'll find a case study on NIVEA

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Marketing And It's Case Study

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  1. MARKETING

  2. MEANING : Marketing is the process of developing , promoting and distributing products to satisfy consumer needs and want. SIMPLE DEFINITION : marketing is the management process responsible for identifying , anticipating and satissfying consumer requiement profitably GOALS: • Attract new customers by promising superior value. • Keep and grow current customers by delivering satisfaction

  3. THE MARKETING MIX :

  4. MARKETING IS DEFINED AS: Marketing is the activity , set of instuction and processes for creating , communication , delivering , and exchanging offerings that have value foe customers, clients , partners, and society at a large OLD VIEW OF MARKETING: MAKING A SALE – ‘TELLING AND SELLING’ NEW VIEW OF MARKETING SATISFYING CONSUMER NEEDS

  5. The set of controllable ,tactical marketing tools tahat the firm blends to produce the response it wants in the target market. • PRODUCT : variety, feature, brand name, quality, design, packaging and service • PRICE : last price, discounts, allowance, payment period, and credit terms • PLACE : distribution channel, coverage, logistics, locations,transportation and inventory • PROMOTIONS : advertising , sales promotion, public relation, and personal selling

  6. THE MARKETING PROCESS : A simple model of the marketing process : • Understanding the market place and customer needs and wants • Capture value from customers to creat profits and customer quality • Construct and integrated marketing programs that deliver superior value. • Build profitable relationships and create customer delight • Design a customer driven marketing strategy

  7. CASE STUDY

  8. MARKETING STRATEGY : • target segment of NIVEA WERE preliminary women from upper class of society • Mass marketing • Taking help of advertising for brand recoganisation • Expanding brand globaly

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