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Personal Branding

Personal Branding. Why and How?. W hy bother with a personal brand?. Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive edge?. P ersonal Branding – What it’s Not. Be authentic

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Personal Branding

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  1. Personal Branding Why and How?

  2. Personal Branding Why bother with a personal brand? • Analytical Skills • Problem Solver • Effective Communicator • Proficient in time series analysis, financial modeling… • Is that really your competitive edge?

  3. Personal Branding Personal Branding – What it’s Not • Be authentic • True to yourself • Perception

  4. Personal Branding How do you get started? • Image and Behavior • Know your strengths and motivations • Know how you are perceived • Know your Target Audience • Market yourself to your Target Audience

  5. Personal Branding Image and behavior • Dress Well • Be early • Respect everyone • Eager to learn • Passionate • Google Yourself • Create Content • Watch your Digital Communication and Phone Skills* • Attend “Informational Interviewing/Digital Communication” • Thursday, November 6, 4-6pm, Room 404 Investing early generates the highest returns in any asset class, including your brand.

  6. Personal Branding Know your strengths and motivations • DISC Analysis • Tony Robbins’ site offers a free DISC Analysis • http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

  7. Personal Branding Uncovering your specific “value add” • Self Discovery – Attend “Know Thyself” presentation • Thursday, November 20, 4-6pm Room 404

  8. Personal Branding Know how you are perceived • As important as knowing yourself is knowing how you are Soliciting feedback exercise PERCEIVED

  9. Personal Branding Know your Target Audience • Now that you know your added value, who makes the best target audience? • Attend “Creating a Prospect List” Thursday, October 2, 4-6pm, Room 404

  10. Personal Branding Engage your Target Audience • Informational Interviewing • Industry Events, Network Events • Anywhere they frequent • Your 30 second pitch will be important ***** ATTEND – 30 Second Pitch Practice Thursday, September 11, 4-6pm, Room 404 • We’ll cover Informational Interviewing in greater detail • Attend “Informational Interviewing/Digital Communication” • Thursday, November 6, 4-6pm, Room 404 • www.smgworld.bu.edu/gpo/resources = business cards

  11. Personal Branding Action Items: 1. Attend-”30 Second Pitching Practice” Thurs 9/11, 4-6pm Room 404 2. Attend-Mock Interview Practice with 2nd Year Students Pending – Session 1 – Soft Skills 3. Attend-”Creating a Prospect List” (Target Audience) Thurs 10/2, 4-6pm Room 404 4. Attend-“Informational Interviewing/Digital Communication” Thurs, 11/6, 4-6pm Room 40 5. Attend-”Knowing Yourself” Thurs, 11/20, 4-6pm Room 404 6. Attend-Mock Interview Practice with 2nd Year Students Pending – Session 1 – Technical Questions 7. DISC Analysis: Tony Robbins’ site-free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1 8. Perception Exercise

  12. Personal Branding Questions?Help? • What do you do if you get into a jam or need help? Schedule an appointment with me! cmnigro@bu.edu or 617-358-0542 Feld Career Center – Office behind reception

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