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The New World of Event Ticketing, Financial Transactions and Audience Expectations

The New World of Event Ticketing, Financial Transactions and Audience Expectations. Becky Genoways, CFEE Genoways Events Memphis in May International, Saint Louis Art Fair. Ticketing: Determine Your Needs. General Admission – Single/Multi Day Group Sales Subscription/Series Reserved Seats

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The New World of Event Ticketing, Financial Transactions and Audience Expectations

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  1. The New World of Event Ticketing, Financial Transactions and Audience Expectations Becky Genoways, CFEE Genoways Events Memphis in May International, Saint Louis Art Fair

  2. Ticketing: Determine Your Needs • General Admission – Single/Multi Day • Group Sales • Subscription/Series • Reserved Seats • VIP Area/Experience • Membership Clubs • Run Registrations, etc. • Special Events • Donations

  3. Ticketing: Process • Internal or External • Sales Method - Online, Outlets, On Site • Single, Multi day, Series/Subscription • Reserved Seats • Reports, Data Collection • Promotions, Discounts, Advertising • Fraud

  4. Online Sales Choosing a Company – What are your needs? • Integrated Box Office • Mobile Options • Phone Sales • Your Office • Printing Comps • Onsite • Reserved Seating

  5. Reserved Seats at Night

  6. Ticketing: Online Sales Expectations/Functions • Well designed, intuitive and easy-to-use platform • Flexible, customizable ticketing set up and management • Robust, real-time sales data and reports • Social media tools to extend marketing • Marketing and promotion activity tracking • Flexible remittance options such as advanced payouts • Innovative, reliable ticket scanning equipment • Mobile box office for onsite services • 24/7 access to your account and customer support • Secure payment processing and PCI compliance

  7. Source: Ticketmaster

  8. Mobile is Primary Source of Ticket Sales

  9. Source: Ticketmaster

  10. Carnegie Mellon Ticketing Software Survey

  11. Carnegie Mellon Ticketing Software Survey Critical Ticketing Software Functions

  12. Carnegie Mellon Ticketing Software Survey Need to Know-Features and Pricing

  13. Carnegie Mellon Ticketing Software Survey Need to Know-Features

  14. Carnegie Mellon Ticketing Software Survey Selecting a Company

  15. Carnegie Mellon Ticketing Software Survey Selecting a Company

  16. AdmissionSales

  17. Carnegie Mellon Ticketing Software Survey Critical Functions

  18. Financial Transactions Sales Transaction Methods Cash Debit or Credit Cards Smart Cards - Cashless Tickets Tokens

  19. Financial TransactionsCredit, Debit, Cashless, Cash Credit and Debit Increase sales 12% to 15% Transaction Fees - % on amount and per transaction Cashless FTS Intellitix Support – Cards, Loading Stations Cash Registers

  20. Mobile Payments Today’s smartphones can do more than just make phone calls and post to social media. Thanks to new mobile payment technology on the iPhone 6 and NFC payment-enabled Android phones, consumers are growing accustomed to tapping their device at checkout instead of pulling out their credit card or doing the unthinkable: using cash. Attendees will also expect to be able to scan a ticket bar code on their smartphone or smartwatch to gain entry. Ticketing professionals can benefit from capturing big data from these transactions to influence future marketing strategies, generate ticket sales opportunities or better target event surveys. Ticketing Today

  21. Financial TransactionsCash

  22. Financial Transactions Tickets

  23. Event TicketingAdmission Sales IMPACTS ON SALES Price Location of Outlets-Pre and at Event Availability-Inventory Control Competition Weather Counterfeiting Shrinkage-Theft

  24. Efficiency Formula Example Efficiency Formula Cash Receipts/Product Sales (Inventory)= Efficiency Operator is Compensated an Hourly Rate per Man-Hour as Stipulated by Event 100% = $10/hour 99% =$ 9/hour 98% = $8/hour 97%=$7/hour 96%=$6/hour 95%=$5/hour 94%=$4/hour 93%=$3/hour 92%=$2/hour 91%=$1/hour

  25. Efficiency Formula Example Beginning Cash Drawer = $2,460 Ending Cash Drawer = $62,128 $62,128 - $2,460 = $59,668 total cash Beginning Product Inventory = $90,000 Ending Product Inventory = 30,334.50 119,331 @ $.50 = $59,665.50 $59,665.50 / $59,668 = 99.99% efficiency NFP makes $9/man-hour worked

  26. Wishing You Continued Success In All Your Events! www.genowaysevents.com genowaysevents@gmail.com

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