“ 1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food”

1. “1 out of 4 Sri Lankan school children are suffering due to the lack of nutritious food”

2. “I wish I can have the tasty food that other kids have. My mother can’t afford to give me a snack for school so I am always hungry..”

3. Astra Healthy Start- Savoury Spread Range Every Jar of Astra Healthy Start will donate LKR 30.00 ($0.25) to the WFP Zero Hunger School Meal Program

4. People We Serve

5. Insight

6. Key Message ONE JAR ONE MEAL

7. Tone of Voice Urgent Compassionate Optimistic

8. Campaign Objectives Communicate key message in a way that inspires action Communicate the urgency of the action required from the target audience Highlight how taking simple steps can change lives

9. Deliverables + Timelines + Budget • Budget • LKR 45 Million ($346,000) • Launch Date • 16th October 2014 • (World Food Day) • Deliverables • ATL – TV, Radio, Print and Social Media • BTL – Outdoor Visibility • PR • POSM • Packaging Design

10. Thank You