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Marketing and Brand Management (MBM)

Marketing and Brand Management (MBM). Profile Coordinator: Sven A. Haugland ( Sven.Haugland@nhh.no ) ‘. Characteristics of the MBM-profile. VALUE CREATION The company must be able to identify, create, deliver, and capture value to customers based on an understanding of customer preferences

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Marketing and Brand Management (MBM)

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  1. Marketing and Brand Management (MBM) Profile Coordinator: Sven A. Haugland (Sven.Haugland@nhh.no) ‘

  2. Characteristics of the MBM-profile VALUE CREATION The company must be able to identify, create, deliver, and capture value to customers based on an understanding of customer preferences CROSS-DISCIPLINARY Psychology, strategy, economics, organizational theory, sociology, research method APPLIED Real cases and real problems Interaction with companies

  3. What can we offer?

  4. Teaching • Lectures yes, but ….. • Mix of cases and model-based teaching • The courses actively use social media in lectures (facebook, twitter, etc.) • Flipped classroom • The students are expected to participate actively • Presentations with feedback • Group discussions • Assignments • Course papers • Exam • Usually a combination of course paper/student presentation and traditional school exam

  5. Skills • EQUIS and NOKUT have requested a larger focus on development of specific skills in NHH’s study programs. Especially, a larger focus on: • Student presentations • Student group work • MBM offers a foundation for skills development since most courses have student presentations and student group work as part of the course requirements

  6. Interested? • I give a more in-depth presentation of the MBM profile later today: • Session one: 11:15-11:45 in Aud. 23 • Session two: 12:00-12:30 in Aud. 23

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