1 / 16

Anti-Counterfeit Packaging 2020

Counterfeiting is an accelerating problem and brands lack effective technology to fight it . Current anti-counterfeiting solution providers are hardware first, they lack solid digital technology foundation<br>Visit: https://www.neurotags.com/anti-counterfeiting-solution

neurotags
Download Presentation

Anti-Counterfeit Packaging 2020

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Anti-Counterfeit Packaging 2020 Building consumer trust and connection info@neurotags.com

  2. Counterfeiting is an accelerating problem and brands lack effective technology to fight it • $1.6 trillion is lost to counterfeiting annually; expected to reach $4.2 trillion by 2022 • Companies are spending $204 billion a year to fight counterfeiting Counterfeit goods damage a brand’s value and its business earnings • It’s also a problem for consumers: around 1 million people die each year due to counterfeit pharmaceuticals • The current solutions are not effective • Brands are looking for an effective solution Corporations have started forming divisions to look for digital anti-counterfeit solutions

  3. The current anti-counterfeiting solutions are not effective Current anti-counterfeiting solution providers are hardware first, they lack solid digital technology foundation No focus or mechanism for consumer acquisition No focus or capabilities to capture valuable data in product life cycle

  4. NeuroTags is an integrated platform to enable brand digitalization and eliminate counterfeiting It gives each product item an unique digital identity and footprint during packaging It protects and defends that identity with the continuously evolving AI Cloud based on a patent pending anti-counterfeiting technology It captures each and every event in the supply chain from warehouse to consumer, to help in tracking and tracing It boosts customer engagement and helps brands build their consumer-base from offline retail channels via integrated Loyalty programs

  5. Brands are empowered with the digital capabilities never possible before Supply chain tracking 1 Data and Analytics 4 Consumer protection 2 Loyalty / Acquisition 3 Offline Business Distributor Retailer Re-engagement Effective digital marketing 6 5 Information flow

  6. Developed by the team with experience at

  7. NeuroTags aims for > 99.9% Counterfeiting-elimination in the offline world 40% Increase in end consumer visibility 30% Increase efficiency in business decisions using collected data Upto 5x Increase in loyalty participation

  8. NeuroTags Anti-counterfeiting Engine in Action Allows consumers to verify authenticity before purchase! No app download required which leads to more engagement 3. 2. 1. You can show product information, images and videos. Additionally you may provide loyalty registration Buyer scans code for product information and genuineness Unique code for each product, monitored by AI cloud system Internal Crypto Security AI Based Security Monitoring Coated Opaque Layer Product Showcase Information Secure Unique Codes Tracking and Data Collection • In case of authentic product consumer gets the appropriate message • Otherwise consumer gets “Counterfeit or product already sold” customized message, with option to report the incident details to brand

  9. NeuroTags Loyalty Engine in Action Enhance consumers engagement to drive loyalty 3. 2. 1. Puts your marketing money into the hands of those who truly grow your brand. = TrueTarget Marketing Geolocate, understand buying and ‘sharing’ habits of your ‘Super Users’. Reward them for ‘sharing or promoting your product. Users earn loyalty points on purchase of your product

  10. Other Benefits - Direct consumer feedback with client dashboards to analyse sentiments (customized as per requirement) End user feedbacks Suggestions For Company Executives Feedback option on product detail page

  11. Obtain Immediate Data for Real Time Marketing Actions See where you are underperforming Adjust marketing campaign and supply chain Use Pre-purchase UX to offer incentives Use Automated Marketing to drive purchasing in target regions

  12. Intelligent automation engine for additional sales 2. System keeps track of consumption cycles Month 3 Month 4 Month 2 Month 1 Month 5 Month 6 New Notifications /Ads/ Offers Data log 3. Notifies the user at right instance for re-purchase with offer or loyalty rewards 1. Customer Purchases a product and registers it Month 6 4. The cycle repeats Sales automation can be customized for any logic and at scale

  13. Drag and drop tools to automate and personalize your marketing at scale Easily set up campaigns to run on their own Use the content of your choosing

  14. Business Value Proposition • Best in market in quality and support • Low Capex and Opex • Highly customizable High Quality and Economical Others / In House? • Time bound go-to-market • Certain cost • Future proof - an integrated platform Business Certainty Ready made, working and customizable • Collective learning across industries • Corresponding continuous improvements Continuously Evolving Cost Time • On cloud • 24x7 support Zero Maintenance Data security managed by experts

  15. Growing clients’ list

  16. Thank You! info@neurotags.com +1 650-544-6554 (US) +91 950-303-0386(Outside US) www.neurotags.com San Jose, US Pune, India

More Related