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A Sponsorship opportunity. RIPA is a borderless social club for amateur rugby players, ex-players and fans. Our Mission. To provide more rugby to more people in more places around the world.
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RIPA is a borderless social club for amateur rugby players, ex-players and fans CONFIDENTIAL
Our Mission. To provide more rugby to more people in more places around the world. We aim to grow the amateur participation of rugby around the world by linking the international world of amateur rugby with the convenience and simplicity of social networking on the internet. CONFIDENTIAL
Our Vision. To be the world’s number one borderless rugby club online, offline and around the globe We intend to achieve international status as the only fully international rugby club, where rugby players and fans from around world join to supplement their local rugby club experience. CONFIDENTIAL
Why RIPA? Fills a void for amateur players and ex-players who want to expand their joy for the rugby game and social experience No other organization is meeting the need of amateur rugby players in this – truly global and customizable – way. CONFIDENTIAL
Backed with extensive business experience, we are fueled by our passion for sport Mike Jackson General Management & Business Development Brad Greenwood Operations & Event Management • 20+ years experience in travel, tourism & hospitality • Successful start-up and exit with Canada Sports Tours • Elite player, coach, sports enthusiast with extensive experience in all aspects of sport management • Professor Hospitality & Tourism, St. Lawrence College • ‘undergrad’: Queen’s University, Canada • ‘masters’: Nebraska, USA • 15+ years international business leadership experience as General Manager & Area Director • Multi-industry, multi-functional experience with large multinationals, start-ups & independent consulting • Worked, lived, coached / played rugby in Canada, USA, Australia, South Africa, Europe & the Middle East • BSc. Eng.: Queen’s University, Canada • MBA: IMD International, Switzerland Paul de Verteuil Marketing & Product Development Andy McKay Marketing & Event Management • 20 years business experience, customer relationship management, business start ups & project management • Elite player - school, army, club & provincial in South Africa • Developed young rugby players with KZN’s Rugby development program in Kwa Mashu, early-mid 90’s • IMM Diploma: Institute of Marketing Management, Management Advancement Program: Wits Business School • 15+ years experience in technology development and customer service • Successful start-up, owner and operator of Action Innovation sports skills clinic • Player, coach, trainer and sports enthusiast with extensive international travel • BSc. Eng.: Queen’s University, Canada CONFIDENTIAL
RIPA is all things rugby for players, fans and enthusiasts of all ages & experience levels Travel & Tours RIPA organized tours every month for players and spectators Tournaments Participation and organization of rugby tournaments and events Social Networking Fully operational, rugby-only social networking website Digital Marketing Existing partnership with digital marketing experts, WordJack Media Membership Privileges of membership in a truly global rugby social club Merchandise Customized rugby merchandise with club, tour and event branding CONFIDENTIAL
Borderless Rugby: more rugby with more people in more places around the world http://www.youtube.com/watch?v=hbqYjVm4LL8 Click to meet Jonny. CONFIDENTIAL
Become a member of the most exclusive, inclusive rugby social club in the world Members join RIPA through our rugby-dedicated social networking site… … and, immediately start customizing their rugby experiences on and off line • Build your online rugby profile • Connect with other coaches, players & fans • Share photos, videos & experiences • Manage your rugby club’s activities • Interact with rugby experts • Join tours, purchase merchandise • Play in unique int’l tournaments • Attend major int’l sports events • Participate in RIPA tours • Experience int’l rugby exchanges CONFIDENTIAL
In May 2012, RIPA organized its first ever tour to the Istanbul 7s tournament With our inaugural tour, we achieved many milestones, including: playing members from three continents, the oldest and youngest players in the tournament and the best kit! CONFIDENTIAL
NY7s is one of the oldest 7s events in NA, played every year during U.S. Thanksgiving The RIPA concept for NY7s was so popular that we had to enroll two teams to keep up with member demand CONFIDENTIAL
At the CPT 10s, the RIPA team consisted of 18 players from 6 different countries The Cape Town 10s is one of the largest 10s tournaments in the world, with big names and lots of press CONFIDENTIAL
With a 2013 calendar packed with tours, there’s plenty of exposure opportunities… CONFIDENTIAL RIPA never fields the same team twice and every tour gets its own custom jersey
… in traditional media, such as this article featured in Sports Illustrated South Africa RIPA featured in Sports Illustrated South Africa, February 2013 CONFIDENTIAL
And, in all forms of social media through our ongoing social media campaign Updated: March 18th, 2013 RIPA uses WordJack a social media marketing company to facilitate online growth and recognition; the results are excellent CONFIDENTIAL
Borderless rugby has the potential to grow far beyond our short-term plans… http://www.youtube.com/watch?v=hP9Ot0FqsOU&feature=plcp Click to meet Gareth. CONFIDENTIAL
RIPA is looking for $250,000 in sponsorship for activities planned in 2013 Sponsorship Program • Premium Sponsor • Annual Sponsorship from $125,000 to $250,000 • Guaranteed exclusivity in Category for all events & in all media • Title Sponsor • Annual Sponsorship from $50,000 to $125,000 • Exclusivity in Category for minimum of 5 annual events • Event Sponsor • One-time Sponsorship $15,000 per event • Full exposure for selected event, but exclusivity not guaranteed CONFIDENTIAL
RIPA guarantees online and tour exposure for premium, title and event sponsors RIPA Deliverables • Online Exposure • Website banners/ads: home page*, dashboard, tours & events • Website blog/ads: regular exposure through RIPA blog • Social media marketing: Facebook, LinkedIn, Google+, YouTube & Twitter • Tour Exposure • Dual-branded merchandise at RIPA tour activities • Sponsor logo on RIPA custom designed game jerseys • Dual-branded activity organized for touring side • Sponsor branding included on RIPA team tent • Active promotion of Sponsor by RIPA tour staff CONFIDENTIAL * Available for Premium Sponsors only
Charter Sponsors can take advantage of RIPA’s aggressive growth objectives Sponsor Benefits • Online Exposure • Guaranteed online exposure to rugby players, ex-players & fans • Unique and extended reach of existing online marketing activities • International breadth, all rugby markets hit simultaneously • Capitalize on RIPA’s aggressive social media campaign to attract members • Tour Exposure • Unique, custom-designed RIPA graphics alongside trusted brand of sponsor • Capitalize on RIPA’s aggressive membership growth plans • World-wide exposure at rugby events as part of a unique new sport concept • Charter sponsors benefit as RIPA concept develops and grows CONFIDENTIAL
RIPA will use the sponsorship to continue its aggressive growth strategy RIPA Benefits • Association with trusted global brands • Funding for software development • Compensation for key personnel • Funding for tour expenses, including: • Travel expenses for Tour Manager & Coach • Design and production of tour kit & merchandise • Team transportation and transfers while on tour • Compensation for renowned rugby legend participation • Marketing and event activity expenses (e.g. RIPA Supercar) CONFIDENTIAL
Premium Sponsors: $125,000 to $250,000 are guaranteed exclusivity in their category Premium Sponsorship Program Details • Sponsorship amount: $125,000 - $250,000 • Guaranteed Exclusivity in Category* • Full online exposure • Home page banner, Dashboard and Tours & Events • Minimum 9 exclusive blog mentions on RIPA • Full inclusion in RIPA’s online social media campaign • Full Tour exposure • Premium positioning, size & design on all tour merchandise • Invitation to attend event * No additional sponsors will be accepted in categories with Premium Sponsorship already allocated CONFIDENTIAL
Title Sponsors: $50,000 to $125,000 will receive premium benefits at 5 events/year Title Sponsorship Program Details • Sponsorship amount: $50,000 - $125,000 • Exclusivity in Category for 5 Events/year Minimum* • Full online exposure • Dashboard logo and Tours & Events banner / logo • Minimum 5 exclusive blog mentions on RIPA • Full inclusion in RIPA’s online social media campaign • Full Tour exposure • Prominent positioning, size & design on all tour merchandise • Invitation to attend event * Title sponsorship is not available where Premium Sponsorship has already been allocated in that category CONFIDENTIAL
Event Sponsors: $15,000 per event will receive full benefits for sponsored event Event Sponsorship Program Details • Sponsorship amount: $15,000 / Event • Premium exposure, but exclusivity not guaranteed* • Full online exposure • Dashboard logo and Tours & Events banner / logo • Minimum 3 exclusive blog mentions on RIPA • Full inclusion in RIPA’s online social media campaign • Full Tour exposure • Prominent positioning, size & design on all tour merchandise • Invitation to attend event * Event sponsorship is not available where Premium Sponsorship has already been allocated in that category CONFIDENTIAL
With int’l tours leaving every month, there are many opportunities for rugby exposure CONFIDENTIAL
Thank You. CONFIDENTIAL