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Evaluating The Success of (SEO) Search Engine Optimisation.

Search Engine Optimisation is the process of ensuring a website is visible in the natural search engine result/ranking pages in order to attract the required audience and traffic towards your website.

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Evaluating The Success of (SEO) Search Engine Optimisation.

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  1. Evaluating The Success of SEO Search Engine Optimisation

  2. What is Search Engine Optimisation (SEO)? • Search Engine Optimisation is the process of ensuring a website is visible in the natural search engine result/ranking pages in order to attract the required audience and traffic towards your website.

  3. Benefits of SEO • Highly cost-effective: SEO has a major cost saving element in comparison with other forms of online marketing and advertising mediums, and most importantly, creates a solid online presence for your business. • Increases Brand Awareness: This form of marketing enhances your company’s brand awareness, visibility and builds a strong online presence against your online competitors. • Your competitors are already on board: If you are not constantly moving your business forward and improving your position, then you are behind competitors who are. SEO is a valuable tool that can assist in moving your site to a higher ranking in Google.

  4. Measuring The Success of SEO • Organic Search Traffic Volume: tracks the performance of relevant keywords and search terms generating traffic towards the desired website. • Goal and eCommerce Conversion Rates: is the measurement or percentage of the potential visitors performing in the desired action or goal of the website. • Understanding User Behaviour: is the process of understanding the target audience search behaviour actions, in order to measure how to optimise the ranking of a website. • Click Through Rates: are key measuring indicators of SEO used to determine how often a user clicks through to the particular website. • Bounce Rates: this is the percentage of users that view a website and leave without spending a significant amount of time on the page.

  5. THANK YOU Contact us: EMAIL contact@newpathweb.com PHONE 1300 761 806 ADDRESS Level 14, 330 Collins Street Melbourne Victoria 3000

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