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Itu2019s natural that you might not want to invest the time and money into SEO without understanding a little more about it, so the expert team at Newpath Web u2014 a leading SEO company in Melbourne u2014 has put together a list of questions we find our clients most frequently ask.
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FREQUENTLY FREQUENTLY ASKED QUESTIONS ASKED QUESTIONS ABOUT SEO ABOUT SEO The expert team at Newpath Web — a leading SEO company in Melbourne — has put together a list of questions we find our clients most frequently ask. What is the goal of SEO? The goal of SEO is to identify what keywords (search terms) your target market is searching for and improve your rankings for these terms. How does Google rank websites? Google expects website owners to provide high-quality, original content, a positive overall user experience, and optimisation for mobile devices. What’s the difference between SEO and PPC and do I need both? SEO is what’s known as an organic strategy, which means you are not paying for a spot on Google’s homepage. PPC involves purchasing advertising space whilst still targeting relevant keywords. How long does it take before I will start seeing results? You should be prepared to wait a few months before you begin ranking for your targeted keywords. Google’s search engine bots are constantly crawling and indexing to learn more about websites. https://www.newpathweb.com.au