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Ekonomi Manajerial

Ekonomi Manajerial. Agung Nusantara. Kepustakaan: Maurice, S. Charles, and Christopher R. Thomas, 1999. Managerial Economics . Irwin McGraw-Hill. Truett, Lila J. and Dale B. Truett, 2001. Managerial Economics: Analysis, Problems, Cases . South-Western College Publishing.

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Ekonomi Manajerial

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  1. Ekonomi Manajerial Agung Nusantara • Kepustakaan: • Maurice, S. Charles, and Christopher R. Thomas, 1999. Managerial Economics. Irwin McGraw-Hill. • Truett, Lila J. and Dale B. Truett, 2001. Managerial Economics: Analysis, Problems, Cases. South-Western College Publishing.

  2. Managerial Economics – Decision Making Basic Analytical Area Business Functional Area Accounting • Math & Stat • Managerial Ec’s • Decision Science Finance Decision Techniques Marketing Management Decision Alternatives • Chief Executive Officer • Chief Operating Officer • Chief Financial Officer • Other Key Executives Board of Directors Optimizing Decisions

  3. Economic Profit & Accounting Profit Economic Profit Accounting Profit Total Revenue Total Revenue Explicit Cost Explicit Cost Normal Profit

  4. Maximizing Profit • Tujuan perusahaan adalah memaksimumkan laba • Elemen perusahaan: Stockholders – Executives – Employee Tujuan yang realistis?

  5. Principle – Agent Problem Maksimisasi Profit Nilai Perusahaan naik Nilai Perusahaan (Value of a Firm) tergantung pada ekspektasi profit Manfaat di raih Stockholders

  6. Kontroversi Managerial Compensation Hipotesis Perilaku Perusahaan: • Profit Maximization • Market Share Maximization • Growth Maximization • Maximization of Managerial Return

  7. Macroeconomics & Microeconomics • Macroeconomics: studi ekonomi dengan fokus perekonomian secara keseluruhan • Microeconomics: studi ekonomi dengan fokus perekonomian secara individual

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