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TAKE CONTROL OF THE TOWER

TAKE CONTROL OF THE TOWER. LVNL [Air Traffic Control the Netherlands] has a unique quality problem in its recruitment. Applicants have to possess a unique combination of knowledge, skills and character. Therefore, LVNL wants to do selective recruitment and job branding at the same time.

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TAKE CONTROL OF THE TOWER

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  1. TAKE CONTROL OF THE TOWER

  2. LVNL [Air Traffic Control the Netherlands] has a unique quality problem in its recruitment. Applicants have to possess a unique combination of knowledge, skills and character.

  3. Therefore, LVNL wants to do selective recruitment and job branding at the same time.

  4. THE SOLUTION

  5. We developed a mobile game (iOS and Android) that you can download for free

  6. You can find out what it’s like to work as an Air Traffic Controller at Amsterdam Airport Schiphol

  7. and you can also qualify for a unique, but also selective, event: The Netherlands Championships of Take Control of the Tower

  8. RESULTS

  9. The game spent some time in the top spot in the Simulations category of the Apple App Store

  10. and was downloaded over 150,000 times in 3 weeks

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