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Diversity in Publishing Sandeep Mahal

UK Public Library Network: Libraries' Strengths . 4,126 permanent public library siteA further 591 mobile libraries take books out to communities 337 million visits to public libraries in 2006-2007Over 34 million people, 58 per cent of the UK population have a library ticket 70% of the heav

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Diversity in Publishing Sandeep Mahal

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    1. Diversity in Publishing Sandeep Mahal ‘Inspiring more people to read more’

    2. UK Public Library Network: Libraries’ Strengths 4,126 permanent public library site A further 591 mobile libraries take books out to communities 337 million visits to public libraries in 2006-2007 Over 34 million people, 58 per cent of the UK population have a library ticket 70% of the heaviest book buyers own a library card BML (Public Library Actual Statistics, 2006-2007, CIPFA, 2008) (Social Trends 35, National Statistics 2005 - figures relate to 2002-2003) Book Reading and Library Use, 2005, Book Marketing Ltd/Reading Partners

    3. Reading Partners Project “It is very exciting that in these tough times more and more engagement between readers and writers is taking place in libraries. In a no-risk and positive environment publishers can launch new authors and attract substantial audiences for established writers. There is so much to build on with many opportunities for finding new readers of all ages and from all communities.” Amanda Ridout, Managing Director, Harper Collins

    4. Reaching BME readers: Libraries’ Strengths Huge audience reach: 57% of BME adults use a library at least once a year (compared to 47% of white adults) BME library audience engaged with reading: 50% surveyed said they used libraries to borrow books Source: DCMS Taking Part survey of 30,000 adults, 16+

    5. Library USPs for all readers Free: 47% borrow instead of buy because they can’t afford all the books they want Experimentation: 39% of borrowers will try new authors/subject. 36% of borrowers have discovered new authors through library Trust: 20% of borrowers trust library recommendations Space saving: 26% of borrowers use library because of lack of space Book Reading and Library Use, 2005, Book Marketing Ltd/Reading Partners

    6. Manchester Libraries “The event was particularly meaningful to the Asian students, because they had not met an author who was from their community or ethnic background. I believed that as an Asian person… his views had more of an impact than a white English author would have [had].” Teacher of students

    7. Constance Briscoe at Newham Library

    8. “I can honestly say that I have never been to such an incredible event. Everyone was so excited to meet Constance – it was an almost evangelical experience. And the scrum and queue for the book signing was like that of an A list celebrity. I feel confident that the event did a huge amount to reach out to readers who would never normally go to a library event, and so helped us raise the profile of the library service.” Eleni Fostiropoulos Publicity Manager, Hodder & Stoughton

    9. Reading Partners: Author Events Simon Armitage in Kirklees and Hanif Kureshi in Leicester, in partnership with BBC Asian Network Simon Armitage in Kirklees and Hanif Kureshi in Leicester, in partnership with BBC Asian Network

    10. Over 10,000 Reading Groups

    11. HarperCollins and Reading Agency Research 500 adult BME readers were surveyed 72% were women 52% were under 35 72% were library members Most popular genre was crime, mystery and thrillers. Romance and Sagas more popular than literary fiction Literary fiction was cited by only 26% of respondents.

    12. Research available to order from: resources@readingagency.org.uk Sandeep.mahal@readingagency.org.uk www.readingagency.org.uk

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