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Walter Benjamin

Walter Benjamin. Frankfurt School: H ow popular culture is produced ?. German-Marxist thinker The “aura” of art is lost in its reproduction . Thus, the original is “better”.

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Walter Benjamin

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  1. Walter Benjamin

  2. Frankfurt School: How popular culture is produced?

  3. German-Marxist thinker • The “aura” of art is lost in its reproduction. • Thus, the original is “better”. • Mechanical reproduction brought the work of art into countless different situations but the quality of the artistic presence always depreciated.

  4. This also applies to film… • There is not truly an actor's “aura” but is merely replaced by the "artificial build-up of the personality” thus “the cult of the movie-star fostered by the money of the film industry” • The aura in the original art work is lost…however, the original artwork is now accessible to the masses.

  5. Key points in Benjamin’s work • Artis designed for reproducibility. • Film is built on artificial “personality”. • Thus, what we reproduce is artificial. No?

  6. So…does this mean… • “reality” is an artifice?

  7. If an art piece is authentic it is valued and represents “true” art…remember, postmodernism does not believe in truth and Marxists don’t believe in private ownership…so this makes sense given Benjamin’s background.

  8. So…What would Benjamin think of…

  9. What would be think of a mash up?

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