RE: connect

1. RE: connect

4. RE: connect update • Understanding the components • Opportunities today + opportunities ahead • MSA RD program (your support) • Promoting the package RE: CONNECT AGENDA

5. UN-MET EXPECTATIONS: • Some self-inflicted – We communicated too early or too aggressive timeline • Too aggressive timelines • Some… Broker needs drove expectations / priorities • Changes in priority / changes in demand • Budgetary restraints • MLS difficulties • Organizational changes • From now on – Deliverables & dates presented ONLY when completed RE: CONNECT

6. RE: connect Update

7. Priorities: • MLS’s live • Automation fixes – database sync’s • Launch RE: mobile connect across entire system • Executive websites (where MLS is live) & v 1.5 enhancements • RE: customer connect • SEO phase II & site content • Signup process RealtyExecutives.com/signup • Log-in (Executive Access & RE: connect) • MSA Program and support infrastructure RE: CONNECT UPDATE

8. 1) MLS’s: • 95 Live • 10 In Programming • 11 Pending MLS approval • 57 Need Paperwork • 6 Having Issues • Add’l 37 w/ Low or No Priority RE: CONNECT UPDATE

9. 1) MLS’s: • 95 Live • 10 In Programming • 11 Pending MLS approval • 57 Need Paperwork • 6 Having Issues • Add’l 37 w/ Low or No Priority RE: CONNECT UPDATE

10. RE: CONNECT UPDATE • 1) MLS’s: • 95 Live • 10 In Programming • 11 Pending MLS approval • 57 Need Paperwork • 6 Having Issues • – Team uses shared Google docs • – Each of you given an update today – excel file/printout • – CormacFoster@RealtyExecutives.com – main contact

11. Many times – it is the MLS that is holding up integration

12. 2) Automation / Database Sync’s: • MLS’ • Our MLS data aggregator • Superlative (roster DB – Executive Access) • RE: mobile connect • Lead sources / RE: customer connect • Action we need from you – our RD’s: • MLS affiliation and MLS ID – of every Executive in EA • Updated photos and You pages • Updated office photos RE: CONNECT UPDATE

18. 2) Automation / Database Sync’s: • IF something is not working correctly – please send e-mail with complete listing info or detailed info to CormacFoster@RealtyExecutives.com RE: CONNECT UPDATE

19. 3) Mobile Connect Update: • Live across the US (Canada in 1 mo.) – Manual or Automated MLS • Automated where we have MLS live – AND MLS AFFILIATIONS • Canada: Still waiting on mobile carriers for last 20% functionality • Note: MLS Automation makes it easier • Short window of Exclusivity • We are the ONLY franchise with this system • Just won Inman “Mobile Mojo” • Mobile leads are outpacing Internet leads • Mobile leads are also showing themselves to be higher quality leads RE: CONNECT UPDATE

25. 35620

27. 35620

31. 4) Executive Websites

32. 4) Executive Websites • Where the MLS is Live • Currently 4891 Executive sites have been built • Inbound & Outbound links are working (Google) • The more we log-in … the more Alexa and Google like us • Early adopters are receiving benefits (leads will follow) • IMPORTANT: Executives should be purchasing a site to promote themselves – they are not yet purchasing leads RE: CONNECT UPDATE

33. RE: CONNECT UPDATE

34. v1.5 Enhancements: • MLS & Zip Code Search added (Main Site & Executive Sites) • New Look to main image section (Carousel gone – now rotating pics) • Activated other property types (Residential Condos, Land, Commercial) • Added serial number to listings (Eliminated MLS # Duplication) • Modified Agent ID’s in DB (Eliminated MLS # Duplication w/ Mobile) • Subscription Changes (Add & remove products) • Added plugin: Agent Tools (Featured properties, taglines & display names; Executive can specify website (blog or database)) • Altered MLS Structure to be custom to us RE: CONNECT UPDATE

36. 5) RE: customer connect Update • Have a prototype • Concept: Handles leads from multiple sources – Trulia, Realtor, our websites, + lead routing, + CRM + drip • Will be reviewing this week with several of you as “Thoughtful Leaders” • Do not have a timeframe RE: CONNECT UPDATE

37. 6) SEO Phase II & Site Content • Now that we have our site & structure in place – we are entering Phase II of SEO implementation RE: CONNECT UPDATE

38. 6) SEO Phase II & Site Content • Current # of Listings live = 1.7 Million • # of Pages Indexed (Secondary Index) 45,000 • # of Pages Primary Indexed 709 • Current Page Rank = 5 • Alexa Rating increasing = Current Alexa Rating 366,225 From 450,000 + RE: CONNECT UPDATE

39. RE: CONNECT UPDATE

40. RE: CONNECT UPDATE

43. Need hi-res photos for homepage • MLS needs to be live • Need to include MLS info: MLS # + Executive Name • Send to Marketing@RealtyExecutives.com

44. 7) Signup process RealtyExecutives.com/signup • 8) Log-in (Executive Access & RE: connect) • 9) MSA Program and Support Infrastructure RE: CONNECT UPDATE

45. Other Priorities: • Broker & Regional Sites • Expanded Print Marketing Center • New Interface for Executive Edge • Other Goals & Opportunities: • Increased communications & videos • Supporting Television Advertising • Mobile Recruiter RE: CONNECT UPDATE

46. Understanding the Components

47. Action we need from you – our RD’s: • MLS affiliation and MLS ID – of every Executive in EA • Updated photos and You pages • Updated office photos • Claim our Google Listings • RE: connect Components : • RE: executive access • RE: web connect • RE: mobile connect • RE: customer connect coming soon RE: CONNECT LIVE DRIVE

48. Support Docs: RE: CONNECT LIVE DRIVE

49. Opportunities Today & Opportunities Ahead

50. The Mobile Revolution An Impressive Trend in Consumer Behavior 93% of the US population is mobile. We send over 4.5 billion text messages per day. Mobile marketing performed 4.5 times better than web marketing in Q4 2010.