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Consumer Health

Consumer Health. I. Consumer. A person who buys or uses products or services. II. Consumerism. The practice of making well-informed purchases. III. Advertising. A form of selling in which individuals are informed of products and services. IV. Advertisement. A paid announcement.

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Consumer Health

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  1. Consumer Health

  2. I. Consumer • A person who buys or uses products or services

  3. II. Consumerism • The practice of making well-informed purchases.

  4. III. Advertising • A form of selling in which individuals are informed of products and services

  5. IV. Advertisement • A paid announcement.

  6. V. Commercial • An advertisement on television or radio.

  7. VII. Media • Various forms of mass communication such as television, radio, magazines, and newspapers.

  8. VIII. Bandwagon Appeal - Everyone else has it, so should you. IX. Brand Loyalty Appeal - A particular brand is better, and to get anything else would becheating yourself. X. False Image Appeal - Using a certain product will give a certain impression.

  9. XI. Glittering Generality Appeal - Benefits of the product are greatly exaggerated. • XII.Humor Appeal - Use of a humorous slogan, jingle, or cartoon to keep the consumer’s attention. • Progress Appeal – • New and improved.

  10. XIV. Reward Appeal - Special gift or reward for purchasing the product. XV. Scientific Evidence Appeal – Results of surveys or lab tests to provide confidence. XVI. Snob Appeal – Convinces people that they are worthy of a product or service because it is the best. XVII. Testimony Appeal – Promotion by a well-known person.

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