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Why Use Visual Aids?

Why Use Visual Aids?. Physiology Favors Visuals. More visual orientation 33x as many receptive fibers 10x as many processing neurons 30% vs 3% of the cortex More processing speed 5x faster reading than speaking. Source: Lindstrom, R. (2002). Being visual,

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Why Use Visual Aids?

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  1. Why Use Visual Aids?

  2. Physiology Favors Visuals • More visual orientation • 33x as many receptive fibers • 10x as many processing neurons • 30% vs 3% of the cortex • More processing speed • 5x faster reading than speaking Source: Lindstrom, R. (2002). Being visual, http://www.presentersuniversity.com/courses/show_vausing.cfm?RecordID=239

  3. Visual and Auditory Complement • Additional sensory channel • Both right and left brain • Synergy improves understanding • Retention increases dramatically Sources: Lindstrom, R. (2002). Being visual, http://www.presentersuniversity.com/courses/show_vausing.cfm?RecordID=239 Visual presentation of research results,http://www.iita.org/info/trn_mat/irg45/irg451.htm Using visual aids in oral presentations, http://www.uwtc.washington.edu/courses/tc333/oralpresent/visuals_summary.html

  4. Research Results Visuals can be used: • To improve communication effectiveness • To improve audience's perceptions of presenter • To improve speaker's confidence Source: Why use visuals in the first place?,http://www.plu.edu/~libr/workshops/multimedia/why.html citing: The 3M/Wharton School study (A Study of the Effects of the Use of Overhead Transparencies on Business Meetings, Wharton Applied Research Center, Wharton School, University of Pennsylvania, 1981) and the University of Minnesota/3M study (Vogel, Douglas R., Gary W. Dickson, and John A. Lehman, Persuasion and the Role of Visual Presentation Support: The UM/3M Study, 1986)

  5. Improved Communication Effectiveness • Attention • Comprehension • Agreement • Retention • Action Source: Why use visuals in the first place?http://www.plu.edu/~libr/workshops/multimedia/why.html

  6. Effectiveness Improves Because • Listeners follow the message organization • Listeners’ expectations are met • Listeners can visualize concepts and comparisons Sources: Virtual Presentation Assistant, Using visual aids, http://www.ku.edu/cwis/units/coms2/vpa/vpa7.htm Preparing any visual aids, http://www.surrey.ac.uk/Skills/pack/comms/visuals.html Cheek, J. & Beeman. C., Using visual aids in extension teaching, http://edis.ifas.ufl.edu/BODY_MG098

  7. Visuals Also • Reinforce auditory messages • Add variety and emphasis • Add authenticity and reality Sources: Virtual Presentation Assistant, Using visual aids, http://www.ku.edu/cwis/units/coms2/vpa/vpa7.htm Preparing any visual aids, http://www.surrey.ac.uk/Skills/pack/comms/visuals.html Cheek, J. & Beeman. C., Using visual aids in extension teaching, http://edis.ifas.ufl.edu/BODY_MG098

  8. Prepared Professional Persuasive Credible Interesting Improved Speaker Perception Speakers are seen as more: Source: Why use visuals in the first place?http://www.plu.edu/~libr/workshops/multimedia/why.html

  9. Improved Speaker Confidence Speakers feel: • Organized • Prepared Source: Why use visuals in the first place?http://www.plu.edu/~libr/workshops/multimedia/why.html

  10. Visuals Help the Speaker • Transmit information efficiently • Emphasize key points • Explain material • Remember the presentation and order Sources: Virtual Presentation Assistant, Using visual aids, http://www.ku.edu/cwis/units/coms2/vpa/vpa7.htm Preparing any visual aids, http://www.surrey.ac.uk/Skills/pack/comms/visuals.html Cheek, J. & Beeman. C., Using visual aids in extension teaching, http://edis.ifas.ufl.edu/BODY_MG098

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