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SWOT Analysis

SWOT Analysis. Entrepreneurship Mr. Farrar. SWOT: Description. A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. It is an instrument within strategic planning.

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SWOT Analysis

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  1. SWOT Analysis Entrepreneurship Mr. Farrar

  2. SWOT: Description • A SWOT analysis generates information that is helpful in matching an organization or group’s goals, programs, and capacities to the social environment in which it operates. • It is an instrument within strategic planning.

  3. SWOT/OTSW Strategic Planning Process Internal Factors Strengths Weakness Opportunities Threats External Factors

  4. SWOT Analysis S – Strengths W– Weaknesses O – Opportunities- T – Threats

  5. SWOT: Internal Factors • Strengths • Positive tangible and intangible attributes, internal to an organization. • They are within the organization’s control.

  6. Strengths • What do you do particularly well? • What do you do that is unique in the “marketplace?” • What do your customers/clients/patrons ask for you to do over and over again? • What do you have the right tools/resources to accomplish?

  7. Weaknesses • Weaknesses • Factors that are within an organization’s control that detract from its ability to attain the core goal. • Which areas might the organization improve?

  8. SWOT: External Factors Opportunities • External attractive factors that represent the reason for an organization to exist and develop. • What opportunities exist in the environment, which will propel the organization? • Identify them by their “time frames”

  9. Opportunities • Are there new situations coming down the road that you can take advantage of (new programs being offered, new faculty joining the department, new tools available to you)? • Are there gaps in the “market” that you can fill? • Are there partnerships that might be fruitful?

  10. SWOT: External Factors Threats • External factors, beyond an organization’s control, which could place the organization mission or operation at risk. • The organization may benefit by having contingency plans to address them if they should occur. • Classify them by their “seriousness” and “probability of occurrence”.

  11. Threats • Who is your competition and what do they offer that you can’t do as well or at all? • Are there “environmental” changes or situations that could cause problems for you and your programs? • What other roadblocks are being thrown in your path?

  12. Simple Rules SWOT Analysis • Be realistic about the strengths and weaknesses of your organization or group • Distinguish between where your organization is today, and where it could be in the future • Be specific: Avoid gray areas.

  13. Simple Rules SWOT Analysis • Always analyze in relation to your core values, mission, mandate, goals, vision. • Keep your SWOT short and simple. • Avoid complexity and over analysis • Empower SWOT with a logical conceptual framework.

  14. SWOT (OTSW) MATRIX

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