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'The biscuit with a kiss'

‘ Licious Biscuits. 'The biscuit with a kiss'. The biscuit. Oaty chocolate biscuit Low fat content Less than 4g of fat per biscuit!. The Packaging. Red attracts attention of the target market. The lips logo. Small and compacted to fit into a handbag.

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'The biscuit with a kiss'

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  1. ‘LiciousBiscuits 'The biscuit with a kiss'

  2. Thebiscuit • Oaty chocolate biscuit • Low fat content • Less than 4g of fat per biscuit!

  3. The Packaging • Red attracts attention of the target market. • The lips logo. • Small and compacted to fit into a handbag. • It is elegant but practical and keeps the biscuits fresh!

  4. 'Liscious Biscuits ‘The biscuit with a kiss’ Choco-liscious Crunch The Logo • The logo is based on the lips. • Lips logo is feminine. • The font “French Script MT” makes the logo look more feminine.

  5. The Slogan • It mainly applies to the target market-woman. • The slogan was designed around the logo. “The biscuit with a kiss”

  6. Advertising • Simple • Effective • Story board • Poster

  7. The Price • £1.99 • Introductory offer - buy one get one free • Competitive price

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