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Cultural and creative industries. - a buzzword or valuable activities for innovation and growth?. What is characteristic of CCI ? Why culture?. artistic talent visualizing processes include both products, services and experiences cultural base
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Cultural and creative industries - a buzzword or valuable activities for innovation and growth?
What is characteristic of CCI? Why culture? • artistic talent • visualizing processes • include both products, services and experiences • cultural base • important to stress an independent culture and culture policy • understand the conditions of small businesses • creativity - a prerequisite for innovation
Exact definition or an inclusive perspective? • architecture, design, film and photo, art, literature, media, fashion, music, meal, drama and experience-based learning…. and thousands of combinations within and between sectors • digitalization make new combinations possible
Raw material - refinement • Wood, limestone, wool… what happens when an artist develop new products from natural products? The value of raw material will increase many times. • What happens when a designer is involved in a production process? • Handicraft or industry – or both?
Conclusions from the Swedish Action Plan for CCI:s (so far) • By focusing on these sectors we have started a process from two sides – culture policy and industry/SME policy • Better competence and understanding of CCI:s within our business development agencies • New incubators focusing on CCI and the combination of CCI and other sectors • Regional strategies on how to collaborate between culture and business
Conclusions from the Swedish Action Plan for CCI:s • A network of people from artistic higher education institutions focusing on entrepreneurship is established • Web based support and information to businesses within five CCI sectors (computer games, fashion/design, music, theatre and literature) www.verksamt.se
What’s next? • Symbio Create (Swedish Institute) part of the communication strategy for Sweden abroad • Focus on export – CCI products and services (Swedish Trade Council) • Conclusions from the Swedish Council for Cultural and Creative Industries (November 2012)
What’s next? • Swedish Innovation Strategy will be presented later this fall • A new project: “Attractive Sweden” was presented in April. The process is started and different actors and stakeholders – both public and private - will be welcomed to join this initiative.
What’s next? • Focus areas: • commercial and public services • culture, leasure and civil society • digital capacity and accessibility • tourist destinations and experiences
What’s next? • Cooperation on Nordic level will continue (KreaNord 2013-2015) • EU initiatives from DG Education and Culture as well as DG Enterprise (Creative Europe, Innovation Union…) • Challenges for the future - stakeholders, research, public support – who will do what?