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The CSES Questionnaire Design Process. David Howell University of Michigan dahowell@umich.edu Jessica Fortin GESIS – Leibniz Institute for the Social Sciences jessica.fortin@gesis.org European Survey Research Association (ESRA) Lausanne, Switzerland July, 2011. CSES Questionnaire.
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The CSES Questionnaire Design Process • David Howell • University of Michigan • dahowell@umich.edu • Jessica Fortin • GESIS – Leibniz Institute for the Social Sciences • jessica.fortin@gesis.org • European Survey Research Association (ESRA) • Lausanne, Switzerland • July, 2011
CSES Questionnaire • Over 60 countries participate • Common module of survey questions • new theme every five years • some questions the same • some different according to new theme • to be run “as is” • Administrative, demographic and voting variables to national standards
Questionnaire Design Process • A lengthy development process • Over a three year period, 2008-2011 • Iterative • As transparent as possible • Collaborative, with broad input
Planning Committee Formation A Planning Committee, comprised of, selected by, and informed by collaborators, designs and oversees each Module. • Public call for nominations • Nominating Committee recommends members • Plenary Session confirms list and suggests additional members • Result = 20 members from 15 countries
Theme Development Every five years a new module is developed to specifically address a big question in science. • Multiple public calls for theme proposals • Task Force collects proposals • Task Force presents and evaluates proposals for Plenary Session and Planning Committee • Theme(s) tentatively decided upon before questionnaire design begins
Questionnaire Development After a theme is arrived at, attention turns to developing the questionnaire for it. • Subcommittees formed to pursue the new theme(s) and improvements to past questions • Subcommittees return to proposers for revisions to their original proposals • Draft questionnaire produced • Planning Committee discussion, revision • Repeat as necessary
Pretesting The draft questionnaire is pretested cross-nationally in different contexts. • Partial pretestsin Brazil, Germany, UK • Full pretestsin Canada, Ireland • Reports received from pretest countries
Questionnaire Finalization After having received extensive feedback, the questionnaire can now be finalized. • Subcommittees formed to address sections outside of the new theme(s) • A Plenary Session provides final feedback • Review of pretest results, subcommittees • Planning Committee makes final changes • Final questionnaire disseminated
Design Challenges • 10-15 minutes is not much questionnaire time … but, pressure to reduce collaborator burden • competing with other content on surveys • competing with other comparative studies • Existing, validated questions preferred • Priority to cross-national questions • must be applicable in most all countries • must work well across most all countries • must be feasible in a variety of study designs
Information Challenges • A lot of people are involved • Managing and tracking lots of input • Reconciling many opinions and approaches • Consensus not always possible • Making decisions with imperfect information • More testing in more contexts would always be better, but relies on volunteers who... • Have an election coming up (optimally) • Have a funded survey with available space • Can produce reports in a timely fashion • Eventually decisions must be finalized
Collective Challenges • A lot of countries are involved • Cross-national and cross-cultural applicability and equivalence • Accommodating the variety of institutional arrangements in the many countries • Difficult to predict or account for all situations, even with broad cross-national participation in the process
Where to go from here • A formal post-process evaluation • We’ve done this a number of times now • What worked well, what didn’t • Consider improvements • Formalize and document process for next time Some possibilities: • More extensive pretesting • Allow more time for pretesting • Test in more cultures and contexts • Possible use of focus groups
Where to go from here • More focus on cross-national/cultural issues ... concept equivalence ... collaborator/interview instructions ... translation issues • More methodological working groups • Learning from the approaches of other cross-national studies
Thank you for your time! • To learn more about CSES, or to download data: • www.cses.org • ...or email your questions to: • cses@umich.edu