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Future-proofing the p ublic sector

Discover how to attract candidates in a changing landscape with insights on job search behavior, social media trends, and the appeal of public sector roles.

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Future-proofing the p ublic sector

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  1. Future-proofing the public sector Jobsgopublic

  2. Introduction Miles Skelton – Managing Director Sofie Kirk Buckland – Head of Product

  3. Succession planning keeps CEOs awake Introduction Some key things we keep hearing Public sector has an ageing workforce A struggle to attract younger generation

  4. Introduction Are we looking in the right place? Are we giving the right messages?

  5. Our surveys • In a privileged position with a large & trusting audience • Two surveys: • GRADUATES • JOBSEEKERS • To speak to graduates about what they find important when they choose their path / perceptions of the sector • To find out latest habits & behaviours of jobseekers

  6. Then… Once life was simple Little black books Newspapers & specialist mags Traditional advertising messages Display or classified ads

  7. Now… It is more complex Audiences choose their content Active and passive lines blurred User demographic is not always what you’d expect

  8. New social media Social media New social media Search engines Job boards Choice… Candidate search Multi platform Direct email Print media

  9. We’ve had to change… GOOGLE& BING TWITTER FACEBOOK VACANCY LISTING TARGETED EMAIL CANDIDATE SEARCH LINKED IN ENHANCE-MENTS

  10. How are jobseekers looking? 87% 1st of candidates start on search engine Job boards still number one for quality & quantity Social audiences are getting older… 36 Facebook users in the UK MILLION 15 Users on Twitter & LinkedIn MILLION Source : OfcomReport 2015

  11. 25-34 How are jobseekers looking? 48% YEARS OLD Growth in 45-54 age group New average age, up from 18-24 35-44 79% YEARS OLD Know who to target… Of LinkedIn users are over 35 Average user age group 37.2 52% YEARS OLD Of Twitter users are over 35 Average age of user Source : StatistaReport 2015

  12. New Social Media Where do the youth hang out? Who uses social media as part of their job search? Who searches an organisation’s site before applying? Social media is changing veryrapidly… 42% 700% 62% 18-25 year olds More youth on LinkedIn, last 2 years 18-25 year olds 40% 21% INSTAGRAM, SNAPCHAT, WHATSAPP 25+ year olds 25-40 year olds Fastest growing social media

  13. Key findings: Active Jobseekers 18 Different sources used by jobseekers Use Jobs By Email alerts Search on Google Browse job boards 70% 70% 74% Register with rec-cons Directly email employers Contact via Social 15% 40% 25% Source : Jobsgopublic Report 2015

  14. Key findings: Passive Jobseekers Browse job sites Look at jobs on LinkedIn Read job ads on social media 24% 20% 77% Read job ads during unrelated searches Click job ads shared by friends Respond to direct messages on LinkedIn 10% 13% 10%

  15. Key findings: Overall 6PM 42% 4% SUNDAY 18 – 25 year olds use Social Media as part of their job search Just 4% don’t want to be contacted directly The best time to send a direct recruitment email Source : Jobsgopublic Report 2015

  16. Graduate Survey Results • In a privileged position with a large & trusting audience & strong connections with UK Universities • Survey to find out young people’s perception of the public sector 1,000 Responses received

  17. What motivates graduates? MAKING A DIFFERENCE ACHIEVEMENT AMBITION 76% 57% 81% STATUS MONEY 16% 50%

  18. What do they look for from an organisation? OPPORTUNITIES FOR PROGRESSION – 80% TRAINING AND DEVELOPMENT SCHEMES – 71% COMPANY VALUES – 61% COMPANY CULTURE – 57% WORK LIFE BALANCE – 56%

  19. Have you ever considered a career in the public sector? No 11% Yes 89%

  20. If not, why not? 36% 43% Don’t know enough about it Never thought about it 25% 25% Recent budgetcuts Doesn’t appeal to me

  21. What makes it attractive? • Making a difference to the community – 82% • I want to help people – 71% • My chosen career is within the public sector – 39% 71% 82% Helping people Making a difference to the community 38% Chosen career is public sector

  22. Where can you find more job stability? Public 72% Private 28%

  23. Public Sector Trustworthy Stagnant Makes a difference Boring Restrictive Work-life balance Underpaid Cuts Empathetic Vital Stretched Unfunded Determined Helpful Inflexible Old Red tape Needed Diverse Selfless No career development

  24. Private Sector Varied Money Stressful Faceless Ruthless Power Ambition Opportunity Egotistical Greed Innovation Efficient Untrustworthy Long Hours Ungrateful Progression Unlimited Stimulating Rewarding Cold Hostile No security

  25. A typical public sector role… …is hard but rewarding …makes a positive difference in the community …is for people who want to plod through life …is low-paid, old and boring

  26. How do you think the public sector is portrayed in the media? Positively 13% Negatively 60%

  27. So what should you do?

  28. Take a multi-channel approach… GOOGLE& BING TWITTER FACEBOOK VACANCY LISTING TARGETED EMAIL CANDIDATE SEARCH LINKED IN ENHANCE-MENTS

  29. Choose the right message… Trustworthy Makes a difference Work-life balance Progression Training Determined Helpful Needed Diverse Selfless

  30. Preferred application method ONLINE 64% CV 30% EMAIL 3% PAPER FORM 3%

  31. And get the process right APPLY REVIEW SHORTLIST CONTACT APPOINT OFFER CHECKS INTERVIEW

  32. Sell yourself, your sector, your brand

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