The collegian

1. The collegian Tap into the diversity that is Fresno State

2. Why the Collegian? • The Collegian is an award-winning newspaper and online service. Winning award in 4 different categories. • A commitment to excellences for over 85 years • Fresno State has an extremely diverse student body population. • Most beneficial way to reach the Gen-Y crowd.

3. Who is Gen-y? • Born from 1979-1997 (ages 12-30) • The next dominant generation of Americans • Represents one-third of the population. • Big Spenders • Gen-Y’s collectively spend $170 million per year. • Raised as consumers • Grew up in media-saturated, brand-conscious world. • Very tech savvy • Spend 1/3 of out life Online Source: Alloy M+M 2008 College Newspaper Audience Study conducted by MORI Research

4. Population • 18,216 undergraduate students (18-34) • 2,424 graduate students (25-54) • 860 post baccalaureate • 2,400 faculty and staff (25-54, 55+) Source: Institution Research, Assessment and Planning at California State University, Fresno

5. Diversity Source: Institution Research, Assessment and Planning at California State University, Fresno

6. Gen-y’S student have money to spend • 75% of students have jobs • $250 Discretionary income • Gen-Y’s have $170 million of their own & their parent’s money. Source: Institution Research, Assessment and Planning at California State University, Fresno

7. print • Prints 3 times a week. (M,W,F) • Free to students, faculty and staff • The Collegian offers 7 different ad sizes

8. What do students GET FROM THE COLLEGIAN? • 70% of students have been motivatedto take some sort of actionby reading an article or advertisement. • 78% of all students use couponsor promo codes. Source: Alloy Media and Marketing, 2008 College Newspaper Readership Study.

9. NEWSSTANDS • 48 distribution points on campus

10. The Collegian Online • Available 24/7 • Great way to reach Gen Y’s & Alumni • Nationally recognized for its excellence Source: Institution Research, Assessment and Planning at Fresno State, Fall 2011

11. Are you aware? • The Collegian Online receives 500,000 unique visitors yearly • It also receives 42,300 unique monthly visitors Google Analytics, 2011

12. Collegian Print Ads PRINT RATES National rate……….........................$11.00 Open rate………………………………… ..$9.00 Student rate…………………………...... $7.00 CONTACT BULK RATE NATIONALLOCAL 40 col.” $8.40 $10.40 80 col.” $8.20 $10.20 120 col.” $8.00 $9.00 160 col.” $7.80 $8.80 200 col.” $7.60 $8.60 240 col.” $7.40 $8.40 280 col.” $7.20 $8.20 300 col.” $7.00 $8.00

13. Collegian Online Ads

14. Most effective ways to Advertise • Multiple Insertions • Color in ads • The bigger the better • Special Issues

15. How you can advertise with us? • Run Dates • Payment Options • Ad Design

16. Upcoming Opportunities • 30 categories • Nominations begins 9/26 and ends 10/9 • Voting starts 10/10 and ends 11/6 winner will be notify shortly. • Winners will get the chance to be featured in The Collegian’s Student Choice Award special issue as one the best in the Fresno State community.

17. Take advantage of the endless Possibilities and advertise with us today