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The Rhetorical Appeals

The Rhetorical Appeals. Character, Logic, Emotion Jeff Baxter Leavenworth High School Language Arts Department Chair Greater Kansas City Writing Project jeff.baxter@usd453.org. Aristotle’s 3 Rules of Argument:. Argument by Character Argument by Logic Argument by Emotion. Ethos Logos

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The Rhetorical Appeals

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  1. The Rhetorical Appeals Character, Logic, Emotion Jeff Baxter Leavenworth High School Language Arts Department Chair Greater Kansas City Writing Project jeff.baxter@usd453.org

  2. Aristotle’s 3 Rules of Argument: • Argument by Character • Argument by Logic • Argument by Emotion • Ethos • Logos • Pathos

  3. Logos: Argument by Logic • If arguments were children: • Logos is the brainy one; • The one with top grades; • The one who acknowledges the other one’s views • Brain • Statistics • Facts • Evidence • Reason • LOGICAL • Makes audience THINK about what is presented

  4. Ethos: Argument by Character • While logos sweats over her GPA, ethos gets elected class president; • Employs the writer/speaker’s reputation & personality; • Appeal to ethical behavior • Gut • Credible • Trustworthy • Honest • ETHICAL • Makes audience decide right or wrong about what is presented.

  5. Pathos: Argument by Emotion • This is the sibling the others disrespect but who gets away with everything; • This one gets people out of their chairs to act; • Heart • Passionate • Sympathetic • Feelings • EMOTIONAL • Makes an audience feel something about what is presented

  6. Can the rules be used in the same essay? • Ethos first • Then logos • Then pathos

  7. Ethos, Logos or Pathos? We don’t have single-sex toilets at home, and we don’t need them at the office. Then there’s also the small question of efficiency. I see my male colleagues waiting in line to use the men’s room, when the women’s toilet is unoccupied. Which is precisely why Delta Airlines doesn’t label those two bathrooms at the back of the plane as being solely for men and women. It just wouldn’t fly.

  8. The University of Chicago just got the 10 single-use restrooms on campus designated gender neutral. It’s time Yale followed suit. And this is not just an academic problem. There are tens of thousands of single-use toilets at workplaces and public spaces throughout the nation that are wrong-headedly designated for a single-sex. All these single-use toilets should stop discriminating. They should be open to all on a first-come, first-lock basis. —Ian Ayres, “Looking Out for No. 2”

  9. Ethos, Logos or Pathos? First, the matter of semantics. I am a cripple. I choose this word to name me. I choose from among several possibilities, the most common of which are “handicapped” and “disabled.” I made the choice a number of years ago, without thinking, unaware of my motives for doing so. Even now, I am not sure what those motives are, but I recognize that they are complex and not entirely flattering.

  10. People—crippled or not—wince at the word “cripple,” as they do not at “handicapped” or “disabled.” Perhaps I want them to wince. I want them to see me as a tough customer, one to whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger. —Nancy Mairs, “On Being a Cripple”

  11. Ethos, Logos or Pathos? We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender. —Winston Churchill, speech to the House of Commons, June 4, 1940

  12. Ethos, Logos or Pathos?

  13. Ethos, Logos or Pathos?

  14. Ethos, Logos or Pathos?

  15. Ethos, Logos or Pathos?

  16. How about in this?

  17. Classical Argument Outline • Introduction: the ethos part. • Win the goodwill of the audience • Narration of facts: the logos part. • Tell the history of the matter. • Insert facts and figures. • Be brief, clear and plausible. • Don’t startle your audience with surprising facts or figures

  18. Division: continue logos. • List points where your opponent and you agree and disagree. • Present definitions • Is this a biological issue? • A rights issue? • A fairness issue? • Proof: Present your actual argument here. • Your proposal • Your examples

  19. Refutation: destroy your opponent here. • Conclusion: the pathos part. • Restate in a different form your points • A call to action/ universal insight

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