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SOCIAL MEDIA AND VOLUNTEER PROGRAMS

SOCIAL MEDIA AND VOLUNTEER PROGRAMS. BY NANCY MACDUFF. OBJECTIVES. To define the different types of social media; blogs, micro blogs, social networking, wikis, email To identify the way in which programs are currently using social media.

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SOCIAL MEDIA AND VOLUNTEER PROGRAMS

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  1. SOCIAL MEDIA AND VOLUNTEER PROGRAMS BY NANCY MACDUFF

  2. OBJECTIVES • To define the different types of social media; blogs, micro blogs, social networking, wikis, email • To identify the way in which programs are currently using social media. • To list 3-5 different uses of various social media for four functional areas of volunteer administration: jobs for volunteers, tools for teams, communication, and recruiting • To identify 2-4 apps for each type of social media

  3. EXPECTATIONS • Interactive-take polls, raise hand with observations, questions or examples • Later in the class you will be asked to suggest ideas for ways to use social media in the volunteer program. Open your microphone. • You can always post questions. • Teacher has helpers: Kim, Nikki, and Marty on the technical end • Practice “raising your hand” • Resource list at the end

  4. AGENDA • Objectives • Expectations • Agenda • Definitions • Examples: blog, IM, social network, WIKI, email • Volunteer Administrator Functions • Functional Uses of Social Media • Questions

  5. SOCIAL MEDIA DEFINITION • Web-based technology that transforms broadcast media monologues into social media dialogues. • Allows creation and exchange of user-generated content. • Businesses refer to it as consumer generated media (CGM). • Common thread - a blending of technology and social interaction for the co-creation of value.

  6. BLOG • Blog - (a blend of the term web log) • Usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. • Entries commonly displayed in reverse-chronological order.

  7. BLOG • Interactive, allowing visitors to leave comments and message • Interactivity that distinguishes blog from other static websites. Sweet Reflections: • http://ggonion.blogspot.com/

  8. BLOG http://profile.typepad.com/6p0134880dc603970c Tobi Johnson’s Blog for Managers of Volunteer

  9. MICROBLOG • Type of blogging • Featuring very short posts • Can add pictures and videos

  10. MICROBLOG http://twitter.com/VolunteerFla/status/13979764325 Volunteer Florida Twitter

  11. INSTANT MESSAGING (IM) • Exchange of text messages through software application in real-time. • Generally included is the ability to easily see whether a chosen friend, co-worker or "buddy" is online and connect through the selected service. • IM differs from other social media in the immediacy of the message exchange

  12. INSTANT MESSAGING (IM) • Makes a continued exchange simpler than sending e-mail back and forth. • Most exchanges are text-only, though popular services, such as AOL, MSN Messenger, and Yahoo! Messenger and Apple's iChat allow voice messaging, file sharing and even video chat when both users have cameras.

  13. INSTANT MESSAGING (IM) http://apps.rainn.org/ohl-bridge/ Instant Messaging for Sexual Assault Online Hotline

  14. SOCIAL NETWORKING • A means of communicating and sharing information between two or more individuals on an online community.

  15. SOCIAL NETWORKING http://www.facebook.com/redcross American Red Cross

  16. WIKI • Also known as a wiki engine or wiki application • Is software that allows users to collaboratively create and edit web pages using a web browser • Most well know is Wikipedia

  17. WIKI http://wiki.volunteermanagers.org.uk/index.php?title=Main_Page Volunteer Managers-professional development

  18. EMAIL • Electronic mail • A system of world-wide electronic communication in which a computer user can compose a message at one terminal that can be regenerated at the recipient's terminal when the recipient logs in.

  19. EMAIL http://www.mental-health-today.com/anxiety/vol.htm Mental Health Today.com

  20. TIPS TO DECIDE • Don’t race into it • Assess needs • Get a buddy or team • Make a plan • Develop the application • Field test • Revise • Implement • Maintenance Plan • Evaluate • Read NYTimes column by Pogue

  21. TIPS TO DECIDE • Don’t race into it • Assess needs • Get a buddy or team • Make a plan • Develop the application • Field test • Revise • Implement • Maintenance Plan • Evaluate • Read NYTimes column by Pogue

  22. QUESTION • Suppose you decided to use a Twitter account to communicate with volunteers during a big event where everyone is spread out over large geographic area. • What would be the advantages of using Twitter in this situation and what might be challenges? • Please raise you hand. • Only give one idea, so others can participate, let’s start with why this is a good choice.

  23. Volunteer Administrator Functions • Jobs for volunteers • Tools for teams • Communication • Recruiting

  24. Jobs For Volunteers “Sparked”- micro volunteering • Review graphic design for camp flyers • Redesign application forms to match all ways to communicate and collect demographic data • Turn boring financial reports into killer graphics for Board meetings • Take existing demographic data and create statistical report for VRT

  25. Your Turn

  26. Tools for Teams • Teams need to check in • Teams need to ponder • Teams need to decide • Teams need to see different resources • Teams need to send short messages

  27. Your Turn

  28. Communication Vertical Response - send email messages with a punch • Maintain a quality email and snail mailing list • Great job for virtual volunteer • Creates a snazzy quality to email notices • Allows for photos of clients, events, volunteers • Cut down on snail mail costs • Cheap

  29. Communication

  30. Your Turn

  31. Recruiting • Volunteer program has separate social networking site from the home page of organizational site • Can pick up email of those interested in volunteering • Pictures, videos, testimonials from volunteers and more • More older people are using social networking sites

  32. Your Turn Karen AL!VE Membership: FaceBook page http://www.facebook.com/pages/Association-of-Leaders-in-Volunteer-Engagement/102419589828097

  33. Your Turn

  34. IN CONCLUSION • Start small and with a plan • Better to do one thing well than three things half-way • Identify a need and research the best social media site to meet that need • Engage people who know more than you do in planning for the site • Establish a strategy to regularly check the application • Evaluate, evaluate, evaluate • Have fun!

  35. REFERENCES Contact Me • Nancy Macduff • mba@bmi.net • http://twitter.com/nlmacduff • 509-529-0244 References: • http://www.volunteertoday.com • Download PDFs with references on the home page at Volunteer Today

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