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Persuasive Writing and Advertising

Persuasive Writing and Advertising. What’s the connection??. Appeal to Audience.

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Persuasive Writing and Advertising

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  1. Persuasive Writing and Advertising What’s the connection??

  2. Appeal to Audience • Both persuasive writing AND advertising consider the audience of their work. For example, when we read a letter-to-the-editor about adopting pets from the pound, who was the audience? Who is the audience in this ad? • http://www.gopetplan.com/index.html?engine=google&keyword=orpet+insurance&match_type=&gclid=CKaPqPbEqJkCFRk_awodCiLSqA

  3. About the Pet Plan Ad… • Who is the advertiser trying to convince? • What are similar tactics you have seen used in persuasive writing?

  4. Advertising Techniques • Advertisers all use similar techniques to “hook” their viewer. Recall our discussion on leads (hooks) in persuasive writing. Please write down any similarities you think of for our discussion.. • Consider these techniques…

  5. Advertisers Appeal By.. • Using funny jokes or situations • Appealing to emotion • Using famous faces • Using graphs and facts

  6. Today’s Agenda: • Discuss link between advertising techniques and persuasive writing techniques • Visit the technology lab and visit the PBS Kids advertising strategies website • http://pbskids.org/dontbuyit/advertisingtricks/

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