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SKIS 2011

SKIS 2011. SKIS 2011. Bjørn Ivar Austrem. Category manager, skis. SKIS 2011. Introduction Technical updates Prices and cost Ski line 2011. Introduction. 2009/10 has been a fantastic season Cold and stable winter in Scandinavia Average + season in Middle Europe

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SKIS 2011

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  1. SKIS 2011

  2. SKIS 2011 Bjørn Ivar Austrem Category manager, skis

  3. SKIS 2011 • Introduction • Technical updates • Prices and cost • Ski line 2011

  4. Introduction

  5. SKIS 2011 • 2009/10 has been a fantasticseason • Cold and stable winter in Scandinavia • Average+ season in MiddleEurope • Increased sales and interest in North America • ProductionofMadshus skis • Approx. 110.000 pairs in Norway • Approx. 113.000 pairs in China • Approx. 15.000 pairs sourced Introduction

  6. SKIS 2011 • Madshus is thesecondlargestsupplierofnordic skis in the world • Want to become a more globalizedcompany • Portfolio • Marketing • Network • Resources Introduction

  7. Technical updates

  8. SKIS 2011 • The ski line is normally a two or threeyearcycle • Somegraphicalupdatesonly for 2011 • Focuson • Stable production • Testing • Improveprocesses in thefactories Technical updates

  9. SKIS 2011 • Introductionofthenew skate skis has beenverysuccesfull • WC victoryalready in first race in Beitostølen 2009 • 12 medals in Vancouver Olympics • Overall winner WC Biathlon, men • Constantlyworkingonimproved camber styles, bothclassic and skate Technical updates

  10. Prices and cost

  11. SKIS 2011 Pricepressure, especiallyonlow end products, butalsoonthehigh end Chains and buyinggroupsarefocusing a lot onprice Highertechnicaldemandsonthelow end products Prices and cost

  12. SKIS 2011 • Two mainproductionfacilities • Norway; • High end products • New technology and innovations • China; • Lower end products, relativelylow material cost • Lowlabour and overhead cost Prices and cost

  13. SKIS 2011 • Two mainproductionfacilities • Norway; • High material cost • Highlabour and overhead cost • China; • Far away from thetechnicalresources • Big factorywithmany ”customers” Prices and cost

  14. SKIS 2011 • Raw material prices in general up • Higherdemands in India and China • Especiallychemicals for epoxy and plastics • Europeneeds to import becauseoftoolowproductioncapacitythemselves • During thefinancialcrisisproductionwaslow, it takes time to speed up again Prices and cost

  15. SKIS 2011 • Higher world widedemand for plastics and composite materials • ”Green” technologiesarepopularboth in thecar and aviationindustry • New possibilities in design • Highertransportationcost • Capacitywasbuiltdown during thefinancialcrisis • Higherproduction -> highertransportationdemands Prices and cost

  16. SKIS 2011 • Challenges last year; • Epoxyhardenerwasalmostemptyon a world wide basis last summer • Unstability in qualityofraw material deliveries • Old machinery; new grinding line will be installed during 2011 Prices and cost

  17. Ski line 2011

  18. SKIS 2011 Ski line 2011 Champion Series Classic Series Junior Series Back Country Series Race Performance Touring Series Kid Series Cross CountryDownhill Cruising Series

  19. Ski line 2011 Champion Series

  20. SKIS 2011 Champion Series Nanosonic Hypersonic Sales arguments • The most technicallyadvanced skis onthe market • Superior camber line and pressurezones for thedifferentsnowconditions • PR100X and PR90 foamcores – also used in otherlightweightapplications like spaceshuttles and aviationindustry

  21. SKIS 2011 Champion Series NanosonicCarbonClassic HypersonicClassic

  22. SKIS 2011 Champion Series NanosonicCarbon Skate Hypersonic Skate

  23. Ski line 2011 Race Performance Series

  24. SKIS 2011 Race Performance Series Terrasonic Ultrasonic Intrasonic Sales arguments • Basedonthe same technology as the Champion Series • Highquality bases for a large variationofsnowconditions • Differentlevels from entry to highperformance

  25. SKIS 2011 Race Performance Series Metis Maiya Sales arguments • Same highlevel as theuni-sex skis in the same category • Camber line and flexadjusted to fittheactivewomen • New and more neutralcolorway to fitclothing and bootsbetter NEW!

  26. SKIS 2011 Race Performance Series Terrasonic Ultrasonic

  27. SKIS 2011 Race Performance Series Intrasonic *Also available without NIS-plate as SMU

  28. SKIS 2011 Race Performance Series Metis Maiya

  29. Ski line 2011 Classic Series

  30. SKIS 2011 Classic Series Birkebeiner Sales arguments • Highperformance materials • Excellenttorsionalperformancethroughthe 3D construction • Offeredboth as a normal wax and a Zero CIG ski

  31. SKIS 2011 Classic Series Birkebeiner

  32. Ski line 2011 Touring Series

  33. SKIS 2011 Touring Series CT 150 CT 120 CT 100 Sales arguments • Optimized side cut for easy handling and excellentstability • Wide range from theentrylevel to the more advanced 3D touring ski • CT100 and CT120 is offeredboth as a wax and a no-wax ski

  34. SKIS 2011 Touring Series Touring *SMUsavailable (Nordmarka and Lillehammer)

  35. Ski line 2011 Cruising Series

  36. SKIS 2011 Cruising Series Cadence 120 Cadence 100 Cadenza 120 Cadenza 100 Sales arguments • Optimized side cut for easy handling and excellentstability • Easysizing – S/M/L • MG no-wax base for easyintroduction to classicskiing

  37. SKIS 2011 Cruising Series Cruising

  38. Ski line 2011 Junior Series

  39. SKIS 2011 Junior Series Nanosonic Ultrasonic Megasonic Sales arguments • HighperformanceNorwaymade skis • Material and construction like the senior models • Computationalflex and camber measurements for optimal performance

  40. SKIS 2011 Junior Series Junior – Norwaymade

  41. SKIS 2011 Junior Series Superwax Superskate Sales arguments • Less expensiveentrylevel alternative • Wider side cut for betterstability • Light and easy handling

  42. SKIS 2011 Junior Series Junior – K2M mademade

  43. Ski line 2011 Kid Series

  44. SKIS 2011 Kid Series Butterfly Super U Sales arguments • Uniqe and exclusiveMadshuscap design withhighdurability • Wide side cut for betterstability • NIS plate for easy binding mounting in the shop

  45. SKIS 2011 Kid Series Kid

  46. Ski line 2011 Back Country Series

  47. SKIS 2011 Back Country Series BC 50 BC 55 Sales arguments • Robust and versatile steeledge skis • Progressive MGV+ no-waxpattern • Welldefinedwaxpocket for excellent glide and kick properties NEW!

  48. SKIS 2011 Back Country Series BC SMUsavailable as Voss (BC 50) and Glittertind (BC 55)

  49. Ski line 2011 Cross CountryDownhill Series

  50. SKIS 2011 Cross CountryDownhill Series Eon Eppoch Annum Sales arguments • Progressive MGV Omni base in the kick zone • Wide skis – deepsidecut • LightweightedPaulownia/Maplecore

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