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Comm 3310 Crisis Management Semin ar

Comm 3310 Crisis Management Semin ar. Definition of a Crisis. A crisis situation is defined as: Something that will materially interfere with the conduct of your organization’s business Has the potential to significantly damage your organization’s reputation

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Comm 3310 Crisis Management Semin ar

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  1. Comm 3310 Crisis Management Seminar

  2. Definition of a Crisis A crisis situation is defined as: • Something that will materially interfere with the conduct of your organization’s business • Has the potential to significantly damage your organization’s reputation • Could bring about regulatory scrutiny • Lead to or encourage litigation • Impact you company’s stock price or valuation

  3. Review • Initial due diligence • Screen media inquiries • Obtain background information on issue • Evaluate potential negative impact on business or reputation • Understand the legal implications

  4. Review • Next steps: • Identify key audiences • Identify best communications tools to reach these audiences • Develop key messages • Identify appropriate spokespersons • Monitor all media • Respond as appropriate • Don’t make the story more significant that it really is

  5. Everyone’s Favorite Radio Station What’s In It For Me?

  6. The Importance of Closure Need for closure is a phrase used by psychologists to describe an individual’s desire for a firm solution as opposed to enduring ambiguity.

  7. Six Flags • Known cause • One fatality • Legal issues are likely resolved • Want to keep the ride in operation • Known solution

  8. Interim Closure NTSB Model – announce investigation and explain how case will be reviewed

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