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Principle of Organization: Balance

Principle of Organization: Balance. Claudia Jacques de Moraes Cardoso 2D Design – Art 112. Balance. It is a Principle of Organization in Design. The elements of design are visually distributed to appear equally weighted. The elements should be balanced to make the design feel stable.

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Principle of Organization: Balance

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  1. Principle of Organization: Balance Claudia Jacques de Moraes Cardoso 2D Design – Art 112

  2. Balance • It is a Principle of Organization in Design. • The elements of design are visually distributed to appear equally weighted. • The elements should be balanced to make the design feel stable. • Types of element distribution: • Symmetry • Approximate Symmetry • Radial Symmetry • Asymmetry • Rule of Thirds http://coolschool.k12.or.us

  3. Symmetry • Symmetry = Formal balance. • The elements used on one side of the design are similar to those on the other side.

  4. Approximate Symmetry • Approximate Symmetry. • The elements used on one side of the design are very similar to those on the other side, but not quite the same. • The design is still balanced.

  5. Radial Symmetry • Radial Symmetry = Radial Balance • The elements are arranged around a central point and may be similar.

  6. Asymmetry • Asymmetry = Informal Balance • The sides are different but still look balanced. Amy Wynne Derry Sam Francis

  7. Rule of Thirds • Asymmetrical placement of elements within a design as a way to control where a viewers eyes will travel and what they will see. • Create interesting design where the users eyes will flow through the intersections of the grid. • Creates more energy and tension. • Does not focus on proportion. “The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.” • Ross Johnson CEO of Web Design Michigan & Michigan SEO http://www.3point7designs.com/blog/2009/06/rule-of-thirds-vs-golden-ratio/

  8. Review Balance: • Principle of Organization that ensure that the elements of design appear equally weighted and design feels stable. • Types of element distribution: • Symmetry – formal = same elements on both sides • Approximate Symmetry = almost same elements on both sides • Radial Symmetry = elements arranged around a central point. • Asymmetry = sides are different but balanced. • Rule of Thirds = ensure asymmetrical distribution and interesting placement.

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