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Selling in a Service Culture: A Sales Mentality. Why are we here?. Believing in HISC and that what we do makes an important difference. What is there to believe in? Understand the significance of developing a sales mentality and injecting it into the sales cycle of your business. Believe.
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Why are we here? • Believing in HISC and that what we do makes an important difference. • What is there to believe in? • Understand the significance of developing a sales mentality and injecting it into the sales cycle of your business.
Believe • Here is the latest research that we know. • Hospital re-admissions • Outcomes • Alzheimer’s We have the solutions! • Market studies show concerns by governments to pay in the future
Sales Mentality • What is a sales mentality? • Why is it important? • Why now?
Sales Mentality • Sales cycle is key to driving revenue • Execution is through the sales process • Accountability for results
Needs Discovery Solution Gain Commitment Relationship
Building Relationships • Core • Trust • Two Levels • Personal: Provider Centric • Professional: Client Centric • Outward Focus
Sales Process Needs Discovery Relationship
Needs Discovery • Learning What Matters • Perception of Value • Active Listening • Thoughtful Questions and Statements • Provider/Client Centric • Open Ended • Clarifying
Sales Process Needs Discovery Solution Relationship
Solution • HISC is always the solution (Illumination) • “Buying” vs. “Being Sold” • The Big Idea • Value defined by referral provider • NOT Home Instead
Sales Process Needs Discovery Solution Gain Commitment Relationship
Gain Commitment • Action Oriented Agreement • Mutual Accountability • Reflection of Partnership
Sales Process Needs Discovery Solution Gain Commitment Relationship
Managing vs. Leading • What is the difference? • Hands and feet • Hearts and minds
"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall." — Stephen R. Covey
Performance Management • What? • Managing performance • Why? • Your team is as good as its weakest member • How? • Role Play of course!
Do the Math From the 2009 benchmark study • Revenue per client = $1,589 • Conversion = 43% • Close = 85% • Inquiries per month = 30 • Service calls = 13 • New clients = 11