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Marketing Webinar

Marketing Webinar. Welcome!. 2012 Recruitment Campaign. Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 Martin.walsh@scouting.org. Karen R. Thompson   Strategic Brand Manager Marketing Communications/Brand 972-580-2273 Karen.Thompson@scouting.org.

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Marketing Webinar

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  1. Marketing Webinar Welcome!

  2. 2012 Recruitment Campaign Martin “Marty” Walsh Department Manager Membership Impact 972-580-2445 Martin.walsh@scouting.org Karen R. Thompson   Strategic Brand ManagerMarketing Communications/Brand 972-580-2273 Karen.Thompson@scouting.org

  3. E-Blast Templates

  4. Web Banners

  5. Marketing Toolbox – Scouting.org/marketing

  6. National Recruitment Campaign Page

  7. Customizable Text Box

  8. Brand on Demand

  9. Membership Impact Department We are available to assist councils with: Membership analysis, reports, strategies and plans Training for staff and volunteers Direct Program development bringing Scouting to specific populations New-unit cultivation

  10. Membership Impact Department Website • Created to help in the areas of membership support for Volunteers and Executives • www.scouting.org/membership

  11. 2012 recruitment resources

  12. Recruitment Plan

  13. BeAScout.org The BSA’s national recruiting URL Find a unit anywhere in the nation

  14. BeAScout Resources

  15. Our biggest challenge is getting our units to update and maintain their pins. BeAScout.org

  16. Resources

  17. Questions…

  18. Resources • Marketing Hotline: 972-580-2239 • Marketing Toolbox: www.scouting.org/marketing • Membership Website: www.scouting.org/membership

  19. Thank You!

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