Effective Business Presentations

1. Effective Business Presentations Richard W. Moore GBUS 600

4. Objectives • Describe common types of business presentations. • Analyze what makes effective presentations. • Describe how to plan a presentation.

5. Informative Presentations • Objective: to inform Tell them what you are going to say Say it Tell them what you said

6. Informative Presentation Outline I Introduction • Arouse interest • Introduce your three points II Body • Organized logically • Explain each point with memorable anecdote or fact III Summary • Summarize key points with a twist. (.i.e. look to the future)

7. Setting the Tone • First message: • I’m comfortable • I’m knowledgeable • I’m positive and energetic

8. Arousing Interest • Startle • Shaggy dog story • Demonstrate • Audience participation

9. Persuasive Presentations

10. Persuasive Outline I Arouse Interest II Describe or explain action or product • Personalize benefits • Give evidence of benefits III Prove and visualize • Get audience to see themselves taking action • Convince them they can do it IV Move to action • Be specific and immediate

11. Tips on Panel Presentations • Have an MC provide introductions, overview and continuity • Have continuity in AV • Assign roles based on strengths • Plan seating, standing, moving • When not presenting get off stage • Panels require extra practice • Minimize hand-off time

12. What Makes Effective Delivery?

13. Word Choice • Choose memorable words and phrases • Repeat key words and phases • Watch the connotation of words in different contexts

15. Pronunciation • Be more formal • Be more precise

16. Inflection • Exaggerate slightly to express emotions

17. Volume • Speak to the person in the back of the room • Vary volume to hold audiences attention • Vary volume to emphasize key points

18. Rate of Delivery • Vary rate to hold attention • Slow down to emphasize key points

19. Gestures and Posture Do! • Let hands go • Reinforce key points with gesture • Move around • Stay close to audience

20. Good Posture

21. Gestures and Posture Do Not! • Look back at the screen • Hide behind podium or use podium death grip • Pace, rock, shuffle • Put hands in pockets • Hold things in you hands

22. Bad Posture

23. Eye Contact • Use eye contact to keep the audience involved • Make and break contact with individuals • Look all the way right and left • Don’t look back at screen.

24. Read the Audience • Stay in touch with feedback on your performance • Respond to what you see in the audience

26. Power Point The Good The Bad The Ugly

28. You are the star, Not your Power Point slides

29. Keep It Simple(Like this slide)

30. Avoid Clutter That Does Not add Value • Clutter is extra things you don’t need. • Unnecessary formation • Too many levels of information • Clip art that doesn’t add value • Long sentences and bullet points that go on and on and don’t add value by providing new information but just take up a lot of space and are hard to read on the screen. See what I mean?

31. 6 X 6 Rule • 6 Lines • 6 Words • Per slide

32. Make It Easy To Read • Font • Contrast • Clutter

33. Focus on Visuals Over Words • Especially in technical Presentations • Use graphs, tables, charts • One idea to a display • Consider design

34. One-Stop ABC Analysis Process • Step 1: Traditional line item budget • Step 2: Distribute all costs to responsibility centers • Step 3: Process map • Step 4: For each responsibility center measure cost drivers by activity • Step 5: Use cost driver to allocate costs to activities calculate cost per unite of service

35. One-Stop ABC Analysis Process

36. Avoid Eras

37. Planning a Presentation • Identify objective • Analyze audience • Characteristics and interests • Context of presentation • Plan presentation • Outline • Plan attention getter • Plan visual aids

38. Planning a Presentation • Practice • Cut to length • Practice with visual aids • In panel practice hand-offs • Arrive early • Get the set up you want • Test visual aids

39. Power Point can not substitute for clear thinking and complete writing.Check out Tufte

40. Final thought "There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave." -- Dale Carnegie

41. Your thoughts and questions