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European Spas Association (ESPA) „Resort development tendencies in Europe“

European Spas Association (ESPA) „Resort development tendencies in Europe“. ESPA Members. Austria Hungary Poland Canada* Iceland Portugal Czech Republic Italy Serbia Estonia Latvia Slovakian Republic Finland Lithuania Slovenian Republic Germany Luxembourg Spain

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European Spas Association (ESPA) „Resort development tendencies in Europe“

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  1. European Spas Association (ESPA)„Resort development tendencies in Europe“ European Spas AssociationEuropäischer Heilbäderverband

  2. ESPA Members Austria Hungary Poland Canada* Iceland Portugal Czech Republic Italy Serbia Estonia Latvia Slovakian Republic Finland Lithuania Slovenian Republic Germany Luxembourg Spain Great Britain Montenegro* Switzerland Greece Netherlands Turkey * Observing member/Guest status European Spas AssociationEuropäischer Heilbäderverband

  3. Lobbying European European Council Commission Parliamentof Europe Co-operation with: European Tourism Industry Network (ETIN) European Travel Commission (ETC) Hotel Restaurants & Cafes (HOTREC) European Social Insurance Partners (ESIP) Communication with: Regional Representations of Europe Council of the European Municipalities and Regions (RGRE) European Spas AssociationEuropäischer Heilbäderverband

  4. Statistics European Spas AssociationEuropäischer Heilbäderverband

  5. curation of health problems 67% possibility to forget about the daily routine and stress 53% intact and clean environment 53% nice landscape 52% offer of health improving measures 52% recommendation by doctors 49% large variety of treatments 42% modern swimming pool and fitness centre 41% doing something for the mental well-being 38% change and entertainment 37% large variety of sports 34% going out in the evenings 34% special health programmes 34% active leisure possibilities 32% cultural offers 26% source: Survey University for Economics Vienna Demands European Spas AssociationEuropäischer Heilbäderverband

  6. relaxation / silence / diversion / recovery / wellbeing nice weather / comfortable climate sport activities / fitness / pool area beautiful landscape / nature / forest / meadow comfortable accommodation / hotel, cleanness / hygiene sea or lake / close to the beach good kitchen / healthy food atmosphere / surroundings attractions / culture cycle track / trail leisure offers / excursions Entspannung / Ruhe / Ablenkung / Erholung / Wohlf ü hlen sch ö nes Wetter / angenehmes Klima Sport / Fitness / Pool sch ö ne Landschaft / Natur / W ä lder / Wiesen komfortable Unterkunft / Hotel, Sauberkeit / Hygiene Meer oder See / Badem ö glichkeit / Strandn ä he gute K ü che / gesunde Ern ä hrung Atmosph ä re / Flair / Umgebung Sehensw ü rdigkeiten / Kultur Rad - oder Wanderwege data in % Freizeitangebote / Attraktivit ä t / Ausfl ü ge 0 5 10 15 20 25 30 Expectations to Spas and Health Resorts Which criteria must a Spa or Health Resort fulfill for your stay? European Spas AssociationEuropäischer Heilbäderverband

  7. Main target group Generation 50+ • Monthly spending power: approx. 10 billion € approx. 50% of the spending power of the grown-up population in Germany • 1/3 of all holidaymakers is over 50 years old • 40% of this target group are spending their holidays abroad European Spas AssociationEuropäischer Heilbäderverband

  8. Tourism Trends for Europe - Demography • Number of persons in older age categories will rapidly increase • Seniors will be healthier and have higher disposable incomes • Many of them will enjoy early retirement schemes • In view of this development, the number of more experienced senior travellers will increase faster than the development of tourism demand in general source: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  9. Consequences for the tourism sector • Increasing demand for quality, convenience and security • Increasing demand for easy transportation • Increasing demand for more relaxing entertainment facilities (e.g. golf courses etc.) • Increasing demand for one-person products • More demand in shoulder months • In marketing, less emphasis should be put on age and more on comfort • The average number of persons per household will decrease still further, which will result in higher disposable incomes and spending powersource: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  10. Tourism Trends for Europe - Health • Health-consciousness will increase still further • Though increasing health-consciousness will not influence the volume of demand, it will certainly influence the decision-making with regard to destinations, and behaviour during holidays source: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  11. Consequences for the tourism sector • Destinations that are perceived as less healthy will be more quickly avoided than in the past • The demand for sun-holidays only will decrease still further • Active or activity holidays will increase in popularity, and the demand for facilities that correspond to this type of holiday will be increasingly preferred • The demand for „wellness“ products will increase, including spas and fitness centressource: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  12. Tourism Trends for Europe - Safety & Security • Acts of terrorism, regional wars, pollution and other crises have unfortunately become facts of daily life, and influence the need to feel safe and secure • In tourism, this results in an increased need for safety and security, and in tourists avoiding destinations that are perceived as unsafe source: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  13. Consequences for the tourism sector • The quality of water (in lakes and pools, but also of tap water) will increase in importance in the selection of the destination, and demands betters protection • The more critical tourist will more quickly make claims if the product offered does not meet up to the expected standards • The costs for guaranteeing safety and security will rapidly increase • The industry should be better prepared to meet tourism demand more flexibly in periods of crisis source: ETC, March 2004 European Spas AssociationEuropäischer Heilbäderverband

  14. General Trends in Germany • In 2020, life expectancy will be over 80 years • In 2050, 50% of the population will be more than 55 years old • All-inclusive holidays are holding around 31 % • The share of air journeys is at almost 35% • In Germany, the overall potential of classical cures and wellness holidays is 16 million European Spas AssociationEuropäischer Heilbäderverband

  15. Quality Standards for European Spas • Increasing competition on the European level • Different competence in Spas and Health Resorts concerning Health Tourism • Missing transparency in prices and performances for the customers(value for money) Actual situation: Conclusion: There is a need for coordinated structures and instruments which lead to more transparency in the market and give new impetus for a better competence of the Spas and Health Resorts in Europe European Spas AssociationEuropäischer Heilbäderverband

  16. Proposals of ESPA • Obligatory Fixing of common principles and structures on the European level (credo) • Labels for Spas, Spa Facilities and Health Resortsin different versions based on a ranking • Certificates according to ISO 9000/2000for the therapeutic sections in Spas, Spa Facilities and Health Resorts by recognized companies European Spas AssociationEuropäischer Heilbäderverband

  17. Definition: Thalassotherapy Therapeutic location immediately by the sea Sea water Marine products Low-allergen and clean sea air Heliotherapy Exposure to the climate and motion therapy Associated health-promoting measures - Thalassotherapy - Definition and Criteria of the European Spas AssociationThe term thalassotherapy shall be used only if the following definitions and prerequisites apply to it and if the following measures are given: European Spas AssociationEuropäischer Heilbäderverband

  18. European Spas AssociationEuropäischer Heilbäderverband

  19. European Spas AssociationEuropäischer Heilbäderverband

  20. 3rd European Exhibition for Health Tourism from 03. – 05. December 2004 in Cologne • Organized by: Touristik Aktuell (ta) and the European Spas Association (ESPA) • Potential: 5 million inhabitants in one of the most important economic regions in Germany • Visitors 2003: 38,000 visitors including 800 professionals (travel agents etc.) in 3 days • Exhibitors 2003: 100 exhibitors and sub-exhibitors from 15 different countries Spas- & Wellness- Travel Exhibition 2004 Theexhibition no. 1 for health tourism in Europe European Spas AssociationEuropäischer Heilbäderverband

  21. 2nd Spas- & Wellness- Travel Exhibition 2003 50% of the visitors plan a health tourism stay in 2004 European Spas AssociationEuropäischer Heilbäderverband

  22. 2nd Spas- & Wellness- Travel Exhibition 2003 One of the attractions was the therapy centre “Oase der Sinne”, where the visitors got free spa- and wellness- treatments European Spas AssociationEuropäischer Heilbäderverband

  23. 2nd Spas- & Wellness- Travel Exhibition 2003 Partner 2003 was the Hungarian Tourist Office with 18 Exhibitors European Spas AssociationEuropäischer Heilbäderverband

  24. Spa Magazine 1/2004 ESPA is publishing once a year the Spa Magazine “Bäder- & Wellness- Reisen” in the biggest spa market Germany with 95,000 copies in total European Spas AssociationEuropäischer Heilbäderverband

  25. European Tourism - Facts & Figures • GDP: Tourism produces directly 5% and indirectly 12% of European GDP • Arrivals: 401.5 million (2003) (+0.4%) • Market share: Europe‘s share of global tourism arrivals: 57.8% (2003; 1990: 61.5%) Share of global tourism receipts: 54.8% (2003; 1990: 54.5%) European Spas AssociationEuropäischer Heilbäderverband

  26. European Tourism - Facts & Figures • Our guests: Europe 88.1%, America 5.8%, Asia-Pacific 3.7%, Africa & Middle East 1.0% (2002) • Spending: EUR 620 per arrival (2003) • Employment: 6.8 - 8 million jobs (indirectly 20 million) 4.2 - 5% of total employment (2002) • Enterprises: About 2 million firms active in the tourism branch. European Spas AssociationEuropäischer Heilbäderverband

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