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International PR (program, literatura i wymogi formalne)

International PR (program, literatura i wymogi formalne). COURSE OVERVIEW. INTRODUCTION THEORETICAL FRAMEWORK FOR IPR THE KEY ACTORS : International PR by Governments International Governmental Organisations NGO's – The New Powerful Players on International Arena Corporate IPR

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International PR (program, literatura i wymogi formalne)

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  1. International PR(program, literatura i wymogi formalne)

  2. COURSE OVERVIEW INTRODUCTION THEORETICAL FRAMEWORK FOR IPR THE KEY ACTORS: International PR by Governments International Governmental Organisations NGO's – The New Powerful Players on International Arena Corporate IPR THE INTERNATIONAL PUBLIC RELATIONS OF DEVELOPED MARKET ECONOMIES- THE ROLE OF GLOBAL CONGLOMERATES INTERNATIONAL PUBLIC RELATIONS OF DEVELOPING COUNTRIES: TRANSITIONAL PUBLIC RELATIONS

  3. Required readings: I. RECOMMENDED TEXTBOOKS: Exploring public relations , R.Tench, L.Yeomans (Eds.) Chapter written by G.Szondi Spanning Borders, Spanning Cultures: Public Relations in Global Setting, A.R.Freitag, A.Q.Stokes (Eds.) 2008 The Global Public Relations Handbook , K Sriramesh, D. Vercic (Eds.) Lawrence Erlbaum:Mahwah, 2009 Public Relations and Communication Management in Europe, B. van Ruler, D.Vercic (Eds.) mouton de gruyter,Berlin, New York, 2004 Toward the Common Good: Perspectives in International Public Relations,D.J Tilson, E.C.Alozie, Pearson: Boston, 2004 Introducing Market Economy Institutions and Instruments:The Role of Public relations in Transition Economies, R. Ławniczak, (Ed.) piar.pl., Poznan 2005Essay, II. SCANNED BOOK CHAPTERS AND ARTICLES – avaiable at the Department III. WEBSITE : Internet : www.InstituteforPublicRrelations- EKP- Global Public Relations (Molleda) + YouTUBE

  4. Assessment policy Every course participant needs to complete final assignment in a form of a case study in the form a a power point presentation of about 20 slides (delivered on a CD + as a printed presentation – 4 slides/page) , delivered to the Department’s Secretariat: Katedra Publicystyki Ekonomicznej i PR (Department of Economic Journalism and Public Relations) Mrs. Barbara Skiba, room no.: (phone: 61 8569 511) due: January 31, 2012, 12 a.m.

  5. Assignmenets guidlines: You should: 1). explore the field and gather research material from press, internet, YouTube; 2). select an example of a international PR campaign of an organization, government, corporation or celebrity, to serve as a case profile.

  6. ….guidlines (cont): Sections of the presentation/paper are: (1) Introduction, (2) Country profile and case profile, (4) Analysis of campaign’s aims, strategy and intruments applied (5) Conclusion. ATTENTION!! Presentations not following that quidelines will be not considered for assesment

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