1 / 8

Shaving reinvented by Hazel

Shaving reinvented by Hazel. Bart Claassen Loran Seuters Robert van der Wielen. Current situation. SWOT ANALYSIS. Sub headline. Strengths Strong brand name Globally operating. Weaknesses Poor quality Too big product range Weak supply-chain management & systems. S. W.

ownah
Download Presentation

Shaving reinvented by Hazel

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Shaving reinvented by Hazel Bart Claassen Loran Seuters Robert van der Wielen

  2. Current situation

  3. SWOT ANALYSIS Sub headline • Strengths • Strong brand name • Globally operating • Weaknesses • Poor quality • Too big product range • Weak supply-chain management & systems S W Opportunities - Low market share men’s grooming - Low amount direct sales . • Threats • Outdated brand image • Unattractive catalogue T O

  4. New logo

  5. New product • All-in-one shaving cream • Dehairing and moisturizing cream • Depilatory, so no razors needed

  6. Advertisement

  7. New Mission Statement • The purpose:Hazel wants to bring more confidence into the world, and make it easier and faster to reach the beauty people want. • The business:Offering high-quality products that are easy and fast in use • The values:Hazel believes that more confidence leads to better performance. In this way, we hope to contribute to people’s lives

  8. END

More Related