1 / 30

Using Twitter to Engage with Your Customers

Using Twitter to Engage with Your Customers. Jenny Rees UNL Extension Educator @ jenreesources. Objectives: Learn What Twitter is How to build and monitor your company brand How Twitter can be used to engage your customers . https://business.twitter.com. Twitter Terminology.

ownah
Download Presentation

Using Twitter to Engage with Your Customers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using Twitter to Engage with Your Customers Jenny Rees UNL Extension Educator @jenreesources

  2. Objectives: • Learn What Twitter is • How to build and monitor your company brand • How Twitter can be used to engage your customers

  3. https://business.twitter.com

  4. Twitter Terminology • Twitter Handle: Your Twitter name which begins with the @ symbol. Consider as part of your branding strategy. Consider length. • Tweet: Your message in 140 characters. • Re-Tweet: Sharing the message with one’s followers. • Followers: People who view what you say-they don’t need permission unless you change your security settings. • Tweep: People who tweet.

  5. Direct Messages (email) Twitter Settings Compose a new tweet

  6. Direct Messages (email) Twitter Settings Compose a new tweet

  7. Hashtags • A way to easily search for keywords, phrases, monitor brands, etc. on Twitter. • Have a # sign before the word. • Examples include: #beef #food #plant14 #harvest14 #agchat #water • Using hashtags helps spread your message to more people. • Important to know key words/phrases within the industry you’re working.

  8. What are Your Goals?

  9. Engage Your Customers • People like to interact with a person behind the brand. • Ask customers their thoughts. Use their twitter handles. • Don’t always be selling something other than yourself. • Listen to what they’re saying.

  10. Monitoring/Building Your Brand • http://hootsuite.com • http://tweetdeck.com • http://twazzup.com • http://tweetreach.com • http://hashtagifyme.com • Google Analytics • Largest following: Crowdbooster or SocialBro

  11. Jenny Reesjrees2@unl.eduBlog: http://jenreesources.wordpress.comTwitter: http://twitter.com/jenreesources LinkedIn: http://www.linkedin.com/in/jenreesources Pinterest: http://pinterest.com/jenreesources/

More Related