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Virginia Tech massacre

Virginia Tech massacre. Antonio Hairston Pr Research and strategies March 28, 2012. The EVENT: April 16, 2007. Seung-Hui Cho murdered 32 people at Virginia Polytechnic Institute and State University in Blacksburg, Virginia All of his victims were shot at least three times

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Virginia Tech massacre

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  1. Virginia Tech massacre Antonio Hairston Pr Research and strategies March 28, 2012

  2. The EVENT: April 16, 2007 • Seung-Hui Cho murdered 32 people at Virginia Polytechnic Institute and State University in Blacksburg, Virginia • All of his victims were shot at least three times • Seung-Hui Cho committed suicide http://www.msnbc.msn.com/id/18134671/ns/us_news-crime_and_courts/t/worst-us-shooting-ever-kills-va-campus/#.T3GI1DEgd0o

  3. backstory • Cho began his first shootings at around 7:15 a.m. in West Ambler Johnston hall • At 9:01 a.m. Cho mailed a package to NBC • Cho began his second round of shootings at Norris hall two hours later http://worldinfotransfer.blogspot.com/2011/12/virginia-tech-shooting.html

  4. PR LESSONS LEARNED • What worked well • -School starts foundation-Hokie Spirit Memorial Fund • -Foundation helped support the families of the victims. • What did not work well • -No clear information on why it took so long to notify students • - Cho’s Mental health issues http://www.indiaonrent.com/view/v/virginia-tech-massacre-april-16th-2007.html

  5. Media key points • Acts of Citizen Journalism • -Reached national news at 10:10 a.m. • -Social Media now? http://globalvoicesonline.org/2007/04/19/arabeyes-thoughts-on-the-virginia-tech-massacre/

  6. The STORY CONTINUES • -The State of Virginia is working to strengthen its Gun laws • -Families settlement http://english.turkcebilgi.com/Virginia+Tech+massacre

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