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3.01 Identify Revenues in Sports and Entertainment Marketing

3.01 Identify Revenues in Sports and Entertainment Marketing. Budgets. Budgets are projections of revenues and expenses for a business over a period of time. Budgets are continually revised. Revenue. Money coming into a business.

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3.01 Identify Revenues in Sports and Entertainment Marketing

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  1. 3.01 Identify Revenues in Sports and Entertainment Marketing

  2. Budgets • Budgets are projections of revenues and expenses for a business over a period of time. • Budgets are continually revised.

  3. Revenue • Money coming into a business. • Financial resources must be secured for businesses to be successful. • Facility managers can increase revenue through food and beverage services, luxury boxes, special seating and parking.

  4. Advertising, including sponsorships. Investors are a source of money for professional teams. Investors may be silent. Sales of official broadcasting rights. Sales of official merchandise. Revenues Include:

  5. Percentage of sales from broadcast media commercials. Sales of tickets: Personal seat license (PSL) Season tickets Teams divide individual ticket sales, merchandise and television revenue Secondary events: pre or post events. Revenues Include (Continued):

  6. Public Avenues for Securing Financing • Hospitality tax is levied against hotel rooms, car rentals, and at certain venues. • Property taxes are levied against personal property (land, houses, automobiles). • Food and beverage tax is levied against prepared food. • Ticket tax is levied against event tickets for the purpose of improving facilities. • Municipal bonds may be sold.

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