1 / 15

2009 Festivals & Events Seminar Tatsuo Watanabe

Through the Eyes of a Tour Operator in Hawai‘i. Integration of tours with events (Japanese tour groups) Outcome (What is Honolulu Festival?). 2009 Festivals & Events Seminar Tatsuo Watanabe . Sales Office in Japan. Over 1000 sales offices with 27,000 employees.

paul
Download Presentation

2009 Festivals & Events Seminar Tatsuo Watanabe

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Through the Eyes of a Tour Operator in Hawai‘i • Integration of tours with events (Japanese tour groups) • Outcome (What is Honolulu Festival?) 2009 Festivals & Events Seminar Tatsuo Watanabe

  2. Sales Office in Japan • Over 1000 sales offices with 27,000 employees b. Presenting the new tour and event plans

  3. Land operators in Hawai‘i • JTB Hawaii Inc. and other business partners

  4. Tour Operator’s Perspective in Current Japan Tour Market • JTB is 100 years old in year 2011

  5. Current Japan Tour Market • Matured travel market in Japan • Birth rate decline • Rapid advance of IT technology • Unpredictable travel market condition

  6. Market Expansion (Creation) • Maintenance and expansion • Three basic elements: • 1. Learn • 2. Experience • 3. Personal Interaction • Finding the next stage of growth - Domestic and foreign market

  7. Product Development • Meeting the needs • Give specific objective (Honolulu Festival, Honolulu Marathon etc.) • Sightseeing • Participation

  8. Product Development e. Fulfill personal goals (Working together with locals, etc.) f. Blending with the regional culture and community

  9. Determining the Expansion Area • Flagship destination: • Over 350,000 arrivals per year • Market for all ages and types

  10. What is Honolulu Festival? Event with intent to support cultural education in Hawai‘i

  11. Who Sponsors it? • Sponsored by Honolulu Festival Foundation, nonprofit organization • Contributors: Hawai‘i Tourism Authority, Airlines, Hotels, Travel Partners, Public, and JTB • Separate entity

  12. 15th Annual Honolulu Festival Result • Generated 5,200 visitors to Hawai‘i • 4,200 from Japan • 500 from Pacific Rim countries • 500 from other areas with purpose of participating in and watching event • $10 million economic impact and over $1 million total tax revenues

  13. Conclusion • Creating new destination image and brand creation • Working together with regional community and business partners

  14. Conclusion c. Contribution – Economic, Educational

  15. Conclusion d. Local participation e. Further development and enhancement of the destination Hawai‘i

More Related