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GRAPHIC ARTS

GRAPHIC ARTS GRAPHIC DESIGNERS Create visual images to Inform Entertain Or Persuade people Graphic designers create designs to meet the needs of clients Companies Businesses Organizations Individuals Graphic designers design layouts Words and art on pages are called layouts

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GRAPHIC ARTS

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  1. GRAPHIC ARTS

  2. GRAPHIC DESIGNERS • Create visual images to • Inform • Entertain • Or Persuade people

  3. Graphic designers create designs to meet the needs of clients • Companies • Businesses • Organizations • Individuals

  4. Graphic designers design layouts • Words and art on pages are called layouts • Words in layouts are called copy

  5. Graphic Designers work on • Magazines, Newspapers and books • Brochures and Advertisements • Billboards • Packages • Logos

  6. Package Designers • Create packages for products • Consult with clients • Learn who will buy or use the product • Learn which colors, shapes and designs appeal to the target audiences

  7. Packaging Designers: • Want buyers to notice their packages. • Use simple messages and make sure company logos are visible.

  8. Packaging Designers also… • Arrange copy and images • Add colors, borders, or other designs • Must make sure product information is easily visible

  9. Tools and Software • Computer software programs such as WordArt • Original art

  10. Vocabulary • Brochure: a booklet that gives information about products or services; a brochure usually contains graphics

  11. Client: a person or business who uses the services of a professional person such as a graphic designer

  12. Copy: text, or words, used in publications and advertisements

  13. Graphic: a visual image such as an illustration, photograph, or work of art

  14. Layout: the pattern or design of a page or product; a layout may include text and artwork

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