What is Ready ?

2. What is Ready? • National public service ad campaign produced by U.S. Department of Homeland Security and The Advertising Council • Educates and empowers Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks • Goal is to get the public involved and ultimately increase our nation’s level of preparedness

3. ReadyCampaign Components Ready America – Information for Americans on how to prepare themselves, their homes and their families Ready Business – Information for owners and managers of small to medium-sized businesses on how to prepare their companies Ready Kids –Tool to help parents and teachers educate children 8-12 about emergencies and how they can help their families prepare Listo America / Listo Negocios / Listo Ninos – Spanish language versions

4. Ready Encourages… • Individuals and families to: • Get an Emergency Supply Kit • Make a Family Emergency Plan • Be Informed • Small-to-medium sized businesses to: • Plan to Stay In Business • Talk to Their Employees • Protect Their Assets

5. Three unique Public Service Advertising (PSA) campaigns developed by the Ad Council Ready America - all Americans, with special focus on parents Ready Business - small and medium-sized businesses, with focus on owner/operator, HR and IT Listo – Spanish speakers TV, radio, Internet, print and out-of-home ads, most localizable New Ready, Listo and Ready Business PSAs soon Spreading theMessage - PSAs

6. New Ready PSAs • Two new TV and radio ads, released May 23 feature former Presidents Bush and Clinton

7. Spreading theMessage – Web sites • www.ready.gov can be linked to your Web sites

8. 12 Ready Publications Ready America - tri-fold, brochure and supply list Ready Business – tri-fold, brochure, poster and Mentoring Guides Listo – tri-fold and brochure Ready Kids – activity book and poster/teaching guide Newest piece for pet owners developed with Humane Society, ASPCA, AKC and vets released May 31 New pieces for seniors and special needs being developed Free via www.ready.gov and 1-800-BE-READY; can provide copies for your organization or event Spreading theMessage - Materials

9. Annual Public Relations Efforts National Preparedness Month Resolve to Be Ready Media outreach, especially around new products, current events, anniversaries, etc. This year, Ready has been featured on: CBS’ Early Show NPR’s All Things Considered Fox News’ Weekend Live Happy to work with your publications Spreading theMessage –PR/Media

10. Citizen Corps key partner, localizes and spreads Ready message at the grassroots level Partnering with a variety of public and private sector organizations, including: Minor League Baseball Boy Scouts of America U.S. Chamber of Commerce CDC Small Business Administration Always looking for new partners Spreading theMessage – Partners

11. The Ad Council has declared Ready of the most successful campaigns in its over 60 year history Over $532 million in donated media support More than 1.9 billion hits and 23 million unique visitors to www.ready.gov More than 256,000 calls to 1-800-BE-READY More than 5.5 million brochures requested or downloaded from the Web site Ready Successes

12. Move into the Preparedness Directorate with focus on building a culture of preparedness Closer alignment with Citizen Corps Stronger connection with state and local efforts New Ready Web site New materials - seniors and special needs New PSAs Ready’s Road Ahead

13. What You Can Do • Get a Kit, Make a Plan, Be Informed • Spread Ready message to family, friends, neighbors, colleagues, etc. • Work with Citizen Corps to help create emergency plans for your office, your children’s school and your community • Take part in National Preparedness Month • Focus on family preparedness • Expand effort through summer and fall • Link to existing events • Looking for great efforts to feature as our launch