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Languages, rituals and symbols of politics. Gianpietro Mazzoleni La comunicazione politica Chapter 5. Political language defined. Political language differs from Political discourse Political message Political communication
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Languages, rituals and symbols of politics GianpietroMazzoleni La comunicazionepolitica Chapter 5
Political language defined • Political language differs from • Political discourse • Political message • Political communication • It should rather considered as that part of the political communication which deals with the power relationships
Different types of political languages 1 • Exhortatory language (=rhetoric) • Legal language • Administrative language • Bargaining language
Different types of political languages 2 • Revolutionary language • Totalitarian language • Crisis language
Techniques of analysis • Lexical correspondence analysis • Critical discourse analysis
Political rituals • Ritual defined: an activity where participants focus their attention on a common, evaluated object • It may aim to: • Create solidarity • Exhibit power • Create a shared signification • Blame a political rival
Political ritualsNot only social integration • Tangentopoli’s trials • Party meetings of the Lega Nord • Clinton-Lewinsky scandal
Political symbolism • Political symbols are concrete objects representing political values, ideology or events
Political rhetoric • In recent times, classical rhetoric joined modern techniques of persuasion through mass media (=storytelling) • In such a way, rhetoric merged with the political marketing
Languages of politics and mass media • Actually, all symbols and rituals practices are sent to the public opinion by the mass media, with a prevalence of the television