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PURE Insurance Championship Planning Your Communication Strategy

PURE Insurance Championship Planning Your Communication Strategy. PR Contacts on Site. Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office. Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office. Austin Williams

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PURE Insurance Championship Planning Your Communication Strategy

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  1. PURE Insurance Championship Planning Your Communication Strategy

  2. PR Contacts on Site Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office

  3. Great Job, Keep it Going!!

  4. Start Spreading the News • (Re)Connect With Media • (Re)send press release • Remind that it’s tournament week • Inform that will be sending updates (pairings, score, etc) • Offer interviews and photos • Promote “once in a lifetime” • Update Website • Focus on tournament week and how to follow the action (Golf Channel, social, website, etc) • Prepare e-blasts • Focus on tournament week and how to follow the action • Social Media Plans • If chapter rep on site, consider Facebook LIVE

  5. Resources Templates, toolkits and general resources available: https://internal.thefirsttee.org/2016/07/19/pure-insurance-championship-resources/

  6. What should promote Broadcast Schedule Don’t forget to include Golf Channel tune in message to your communication pieces!

  7. Tournament Week Keep Up with the Latest Tournament Updates • Daily recap email from home officeStarting on Wednesday you’ll receive a daily email with tournament highlights including links to pairings and tee times and professional photos of each participant with their pro at Pebble Beach Friday and Saturday. • pgatourmedia.com Good source for chapters to gather information from the tournament posted daily, such as events, notes, weather, hole locations, tee times, etc. • pgatour.com http://www.pgatour.com/champions/tournaments/pure-insurance-championship.htmlTournament page will be populated with stories and news along with scores for professionals as well as junior and amateur teams. • Interview requests for PGA TOUR Champions players, contact: • MaureenRadzavicz@pgatourhq.com • DaveSenko@pgatourhq.com

  8. Important Dates Tuesday Night (Sept. 19) Pairings announced on site after 6p.m. pacific; posted online Wednesday*Opportunity to alert media to pairings Friday (Sept. 22) First round starts Saturday (Sept. 23) Second round Cut is made and posted online Sunday (Sept.18) Final round *Opportunity to alert media if participant makes the cut Trophy presentation PR for Pro/Junior Winner: Home office will draft a release with help from the chapter and DRA and will distribute to media

  9. Questions? Austin Williams awilliams@thefirsttee.org (281) 961-8596 - cell (904) 940-4324 - office Jane Fader jfader@thefirsttee.org (904) 838-7273 – cell (904) 940-4330 – office Sara Henika shenika@thefirsttee.org (904) 881-7398 – cell (904) 940-4341 – office

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