1 / 55

The Complete Guide to Wix SEO - Pearl Lemon

Wix is by far the most user-friendly website builder completed with tools and tips to expand your online promotion or SEO. For more detailed insights and queries book a call with our SEO experts at Pearl Lemon here! <br>

pearllemon
Download Presentation

The Complete Guide to Wix SEO - Pearl Lemon

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Complete Guide to Wix SEO      Wix is by far the most ​user-friendly website​ builder completed with tools and tips to  expand your online promotion or SEO.   SEO or search engine optimization, in other words, refers to the marketing strategy  aimed at making your business found online to garner​ more organic traffic​; i.e., traffic that  does ​not come from advertisements​ but from ​search engines​.   Before letting you in on a few of the best-kept secrets of the SEO industry, it’s important  to differentiate between ​SEO Basics​ and ​Advanced SEO. 

  2. SEO Basics  Wix as a website builder offers its users two sets of tools and features – To start with is  the ​SEO basics​ which include the standard built-ins such as:  Rapid Load Time  The loading time for a standard Wix website is the ​fastest possible​– giving the visitor  and the ​best user experience​ from the very moment they land on the homepage of your  website.   Photo Credit: popupsmart.com  Mobile Optimised  

  3. Providing a mobile version ​of your website is by far one of the most unique features  offered by Wix.   Since search engines prioritize mobile-friendly sites, this tool makes a big difference by  automatically creating a mobile version of your site​, guaranteeing the best   performance across devices.     Photo Credit: websitebuilderly.com  Instant Google Indexing  

  4. Wix allows your website to be​ listed on Google in under 30 seconds​, all you have to do  is pick your keywords, follow your personalized plan, and see your site rank.     Photo Credit: Wix.com  Secure Hosting   Coming with an ​SSL certificate​– the highest security standard, as well as an ​encrypted  data over an HTTPS connection​, Wix can be trusted to protect all of your sensitive data-  such as payment information and passwords. 

  5.   Photo Credit: donorbox.org   Structured Data   Allowing you to ​add schema markups​ to your website code helps the search engines  return more informative results for users and display rich results of your own site.   

  6. Photo Credit: support.wix.com  XML Sitemap  Wix is not limited to ​creating but maintaining your sitemap​ by keeping everything  updated. Check out their guide here.    Photo Credit: support.wix.com  Robots.txt File  Auto-generating a Robots.txt file, which is a text file that tells ​web robots​ (most often  search engines) which pages on your site to crawl and which pages not to crawl is an  added feature of the website-building app. To find out how you can edit your Robot.txt  file, click ​here​. 

  7.   Photo Credit: seoptimiser.com  Canonical URLs  A canonical link element is an HTML element that helps webmasters ​prevent duplicate  content issues​ in search engine optimization by specifying the “canonical” or “preferred”  version of a web page. This feature maximizes your authority over the most relevant  content of your site in search results. 

  8.   Photo Credit: communitywix.com  Default Meta Tags   Wix ​presets meta tags​ (and editing features) that accurately describe your site content to  search engines that you can make changes to at any point in time.  Advanced SEO   The second set of tool is within the ​Advanced SEO​ tools which include:  Customize Meta Tags  

  9. Apart from writing meta tags for your website, Advanced SEO allows you to edit and  optimize the meta tags ​for search engines allowing the crawlers to process your site  pages the way you want.    Photo Credit: support.wix.com  Customize Canonical URLs  Defining canonical tags would​ instruct search engines ​on which URLs are the master  versions of your site pages and​ avoid issues with duplicate content.  Customize SEO Patterns 

  10. Building SEO-friendly tags and URLs​ with advanced patterns adds an edge to your  website. Edit a page type once and your custom pattern instantly updates across your  site pages.    Photo Credit: support.wix.com  Add 301 Redirects   Adding 301 redirects ensures visitors land on the right page and ​maintain link equity  when you need to permanently redirect one URL to another. 

  11.   Photo Credit: wixseolover.com  Appear as a Rich Result  For Google to read and display a rich snippet of your business information, ​adding  structured data ​could be very beneficial.   Edit Page Information for Social   Personalize text and images ​you want to be displayed or edit when site pages are  shared on Facebook, LinkedIn, Instagram, and more. 

  12.   Photo Credit: support.wix.com  Wix Marketing Tools   Using ​built-in marketing integrations ​as well as the Wix App Market, like Google  Analytics, Google Tag Manager, Google Data Studio, Facebook Pixel and Ascend by Wix,  to run A/B tests can be used to optimize your website’s online presence to drive more  conversions. 

  13.   Photo credit: wix.com  Custom Events  Sending tracking events​ to external analytic tools, like Google Analytics and Facebook  Pixel, using Corvid’s trackEvent API are advanced features aimed at making your website  stand out.  

  14.   Photo Credit: support.wix.com  Third-Party Apps  Connecting to industry-leading marketing tools ​and integrations, like Hotjar, Crazy Egg,  Privy, Hello Bar, CallRail, MailChimp, and more, gives you the benefit to monitor visitor  behaviors and gain actionable insights to make tweaks on your website wherever  necessary.  

  15.   Photo Credit: mercadowixdesign.com  These sets of Basic and Advanced sets of tools allow you to optimize your website to  different degrees. Now that a holistic view of the Wix features have been highlighted and  comprehensively discussed, we will now look at the tools at your disposal to earn your  website a great spot on Google’s search engine result pages (SERPs).  Wix SEO Tips  Our SEO experts here at Pearl Lemon have shortlisted the top 12 SEO tips for all avid Wix  users to expand your audience (possibly clients) and ​boost your ranking, making it a lot  easier for the Google crawlers to index ​every inch of your website!   Wix SEO Wiz 

  16. Wix SEO Wiz completely ​eliminates your need​ to go out of your way to ​hire  professionals​ to ramp up your SEO. Not only is it an intuitive tool that helps you to  improve your ranking on the SERPs, but is​ free of cost​!     Photo Credit: wix.com  After answering some basic questions and​ filling in your keywords​, the Wiz provides you  with a ​tailored plan​.  This plan provides you with a step by step approach to undertake all the necessary  actions for your website to rank higher. After conducting conclusive research, it’s been  found that ​67% of websites​ using Wiz have appeared on​ Google’s first page​. 

  17. It might also be important to know that Wix and Google share a very interesting  collaboration where Wix has partnered with Google to help ​smaller websites get  indexed​ within ​30 seconds.    Photo Credit: wix.com  Owing to the partnership, Wix worked with Google to enable the content to index very  quickly. Wix used an API to enable companies to submit their site — a function that only  works on the original submission. Subsequent changes to each page on the site still take  time.  Once the site gets submitted, the user can follow other steps to improve the site’s SEO.   Using Long-Tailed Keywords  Keywords are two to five-word phrases that your potential clients would type into a  search engine when looking for you (or a business like yours.) 

  18. The drawback of using short keywords is that you tend to compete with a large threshold  of ​billions of results​. For example, if you are an online e-commerce company selling  headphones, you would want your searchers to type in “best headphones”.     Photo credit: OnCrawl.com  However, adding such small keywords would generate millions of results and is very  likely to rank your competitors higher who have been in the industry much longer.  

  19.   Photo Credit: semrush.com   This is why using longer keywords help as it allows your business to ​boil down to certain  key features​ such as “best headphones in London” or “best headphones under £15”.   The more​ targeted your keyword​, the better as you’ll be able to ​attract the right  audience​ and increase the chances of searchers clicking on your website from search  results.   At Pearl Lemon, we have carefully selected the most effective ways to help you find the  keywords for your website:   One of the best ways to rank high is to make sure you find the ​right keywords​ for your  business and to use these words in the text and other elements of your website. 

  20. Make a List   The first step to a Keyword hunt is to maintain an ​organized list​ of all your findings. Try  and think of possible keywords your visitors’ may type, or even google the most used  phrases so that you can refrain from using them, to avoid getting lost in the crowd. As  always, remember to stand out!    Photo Credit: searchenginejournal.com  Be Specific   While brainstorming, make sure you choose words that resonate with you, your business  and the product or service it offers. Then, add your edge to it by making it ​trendy​ by  means of using words like DYI.  

  21. If you run a local business, try adding a word that describes your ​location​. This will help  you target customers in your area and help the right people find your site.  Put yourself in your Customers’ Shoes  Play around with your perspective; instead of focusing on how your business should be  presented​, think about how you would like for it ​to be found​.   Think about what your potential client would be looking for as they Google away on their  computer or phone. For example, if you describe yourself as a “painter”, your target  audience may be looking up the term “artist” more often on search engines.   Embrace Technology  As much as organically thinking of effective keywords may help, using tools such as  Google Analytics​, ​Moz Explorer​ or ​SEMRush​ may come in handy in your keyword hunt.  Photo Credit: PageUp.com  These tools tell you exactly how many people are searching for specific terms each  month. They also suggest terms to use and can tell you if a keyword is very ​competitive​.  Google Keyword Tool  Apart from being a free SEO tool, Google Keyword Tool is owned by- Google. The only  condition for using the tool is to run an AdWords campaign on Google. If you do want to 

  22. set up an ​AdWords campaign​, however, you can then use the ​Keyword Tool​ to access  monthly search numbers for a specific term nationwide, in your state, or even in your city.     Photo Credit: SirenSearch.com  Moz Explorer   While the Moz keyword tool only provides ​nationwide search data​, it is excellent at  recommending phrases that you may not have thought of. Its ability to suggest longer tail  (more than 3-4 words) keywords with lower search volumes make it a great choice for  small businesses.  

  23.   Photo Credit: HookAgency.com  Moz charges a ​monthly fee​, but you can try it out free for ​30 days​. (And that should be  more than enough time to get all the data you need.)  SEMrush 

  24. In addition to getting keyword data, you can also use it to find out ​how your competitors  are ranking.​ (Just enter their Domain, click on Organic Results and click on Positions)  SEMRush only gives you one day to try out their tool and then ​you’ll have to pay​.     Photo Credit: SeerInteractive.com  Study your Competitors   While you may be an excellent baker based in the heart of New York City, phrases like  “best NY baker”, or “the best New York bakery” are not likely to help you a lot in your  ranking on the SERPs. These are highly competitive terms and it will be virtually  impossible for a start-up bakery to show up on the first page of Google. 

  25. Find a niche instead ​– Look for your niche and try to find keywords that represent it.   Are you particularly talented when it comes to wedding cakes or small cupcakes? Or do  you specialize in a certain type of cookie whose recipe was handed down to you through  generations? ​Add some specific adjectives ​to your key phrases and you’ll boost your  chances of ​ranking high​.  Always choose Quality over Quantity   Choosing keywords that are highly competitive makes your SEO process very  cumbersome. Instead, look for quality keywords that ​accurately and specifically ​describe  what you do.  Wix SEO Wiz often comes handy in such situations- it will help you find the best  keywords and show you exactly where they should be placed on your website.   Choose the Right Domain  Securing your own domain and connecting it to your website is a very effective SEO  practice as it adds a professional edge and stands out.  

  26.   Photo Credit: mogul.com  Most people, however, stop here. To truly optimize your website you need to take it a  step further by ​choosing the right domain​, the one specifically tailored to your website  needs.   Choosing a domain name is an important part of your online presence for three reasons:  This process includes three steps: 

  27. Short and Catchy   You want to keep it as short and catchy as possible to make the Internet browsers ​want  to click when seeing your name​.  Include Relevant Information   Your ​business name or area of expertise ​should be included so that visitors can ​easily  understand​ what you do.   Use Main Keyword   It’s a great idea to include your main keyword as it may ​increase your chances of  coming up in the search results​ for your chosen word.  How to Choose a Domain Name for Your Website  A domain name is your​ unique address​ around the web, made up of your website’s  name and suffix ​(or extension). For example, Wix’s domain is wix.com, with “.com” being  the suffix.   This is not to be confused with a URL. A URL is a more specific web address, directing to  a single page within a website. This particular blog post’s URL, for example, is  https://www.wix.com/blog/2019/08/how-to-choose-​domain-name​/ (as you can see for  yourself at the top of your browser).  Now that we have cleared the meaning and understanding of what a domain name is,  here’s how to choose the perfect one for your website: 

  28. Be Concise   Irrespective of the technicalities allowing domain names to be stretched over 63  characters, it is not recommended to cut it any close to that number, mainly because of  how hard it becomes for your visitor to remember to type it.   A domain name should ideally be anywhere between 3 to 12 characters long. If the name  you had in mind happens to be longer than that, consider cutting it down or changing it  altogether.  Restrict to Alphabetical Letters   Unlike your password, your domain name should be limited to ​alphabets only​;  particularly because the domain name “gr8cakes-4all” doesn’t sit well with  professionalism.   Flaunt Local SEO   Highlighting your location in the domain might help you acquire more traffic through local  SEO. ​Your​​location ​can be incorporated into the domain name as its extension, in place  of the more common “.com.” such as “co.uk” to appeal to your target audience.   Another important aspect of Local SEO is associated with choosing the right domain.  While “.com” is certainly the most common extension out there, there are many other  options that can serve different needs for different websites.   There are many available domain extensions, ranging from the quirky (like “.guru”) to the  explanatory (such as “.tv”). Here are just a few of the major domain extensions explained: 

  29. .org:   Short for “​organization​,” this domain extension is most often used for non-profit and  charitable organizations. For example: wikipedia.org.  .net:  Literally referring to the ​Internet​ itself, this extension is commonly used by online  businesses, startups and other high-tech applications and services. For example:  behance.net.  .info:   This extension is an abbreviation for “​information​” and is generally used for informative  or educational sites.  .me:   An extension that’s highly fitting for resume websites, blogs, portfolios, and ​personal  brands.  Local extensions:   As previously mentioned, this type of extension shows off your physical whereabouts  and might give your local SEO a boost. A few examples include “.de” for Germany, “.fr”  for France, “.co.uk” for the United Kingdom, and more.  Avoid Legal trouble  

  30. Before purchasing your domain name, do your fair share of research and ensure that  you’re​ not infringing on the competition​ such as through research ​trademark​ and  copyright databases​, as well as competitor brands.   Customer confusion and possible legal issues are some of the repercussions of adopting  domain names which are synonymous with other brands.   How to register your domain name  Finally, after deciding upon a strong domain name with unique keywords and taking  advantage of your Local SEO (in case your business is regional in nature), it’s time we get  to purchasing it for the world to recognize your business.   Be sure to register your domain from a licensed registrar, such as Wix.com. An  accredited registrar will deal with the ​ICANN​ (Internet Corporation for Assigned Names  and Numbers) on your behalf, in order to protect your domain name and ensure that it  remains yours and only yours for the entire duration of your purchase.  Choose your domain name  First, you’ll want a name that ​reflects your brand identity​, while aligning with the tone of  your website design, logo, product and service. Stick to a name that is ​short and catchy​,  so that people will be able to remember it easily, as well as type it directly into their  browser’s address bar.  To improve your SEO efforts, your domain name can incorporate a keyword that is  associated with or ​describes with your brand​. For example, a photographer may opt for 

  31. their own name plus the word “photographer,” or a pizza company called Pizza Hub  might go for “TastyPizzaHub.com.”  Once you’re ready, create a ​shortlist of potential names​. You’ll want a few options, as  it’s possible that some of them will already be taken by other websites.   Check the availability of your domain name  There are numerous powerful domain name search software that would enable you to try  out an ​unlimited number of options for free​. If your desired name is ​unavailable​, it will  come up with ​additional ideas​ so you can play around with alternatives until you find the  perfect one.  Another good tip for if your domain name is already taken is to​ try out your domain with  different extensions​ – likelihoods are you’ll find an available option that way.  Additionally, you can ​add a keyword to your domain name​, or opt for an abbreviated  version of your business name. (And if you don’t have a name for your business yet, claim  yours with the ​Wix Business Name Generator​.)  Moreover, switching existing ​extensions to a local one​ or adding their location in the  name itself, swapping around the words present good chances for you to acquire your  desired domain name. For example, “TastyPizzaHub.com” or “TastyPizzaHub.co.uk.”  Pick your registrar  A registrar is a company that does all the “paperwork” for you, managing the full process  of the​ reservation and protection of your name online​. While there is an organization  that centralizes everything to do with domain names (the ICANN, a.k.a. Internet 

  32. Corporation for Assigned Names and Numbers), a registrar will deal with them on your  behalf, making your life that little bit simpler.  Wix.com, as a web hosting service, is a recommended registrar. This means that you can  enjoy the best of both worlds, using the platform to ​create a website and purchase a  unique domain​ – all under one roof. Additionally, most of Wix’s Premium Plans offer a  free domain for the first year. Alternative registrars include ​GoDaddy​, Domain.com, and  NameCheap amongst others.   Register your domain  Last but not least, here are the steps to register your domain via Wix:  Head over to Wix’s domain name search page.  Type in your preferred domain name and click ‘Search’. 

  33.   Photo Credit: Wix.com  If your name is available – you’re in luck! Click ‘Get It’ to proceed. If not, browse the  additional ideas that Wix offers you, or type another option into the search bar. Once  you’ve found a domain name that you like and suits your company’s needs, click ‘Get It’.  Next, decide whether you’d like to register for one, two or three years. A ​longer  registration period will help you save money ​over time, so you may want to consider that.  Once you’ve chosen, click ‘Continue’. 

  34.   Photo Credit: support.wix.com  Add all the relevant information into the online form and continue to check-out. That’s it –  you’re done!  Note that prices vary based on different factors like the domain extension and the terms  you select (such as securing a domain for a longer period of time). However, most of  Wix’s Premium Plans include the first year of domain registration for free.   By combining both a website host and a domain registration with Wix, plans such as  these allow for an all-in-one business solution, where you can seamlessly build your  website, register and connect your domain, and enjoy many other professional online  tools, all under one roof.  Unique Titles and Descriptions  

  35. SEO crash course 101 dictates that you manipulate the ​meta descriptions ​to your  advantage through thorough optimization.   This is important because when Google notices the same metadata across websites it  may seem like your website contains​ duplicate content​. This is ‘frowned upon’ by search  engines, as they ​won’t know how to rank your pages​.   Therefore, adding unique keywords in titles and descriptions adds an edge to your meta  description and is smoothly indexed by crawlers, no questions asked.   Equally important is to write titles and descriptions that are ​catchy and attractive​ so that  the Internet people will choose your website, rather than another result.  Make it Mobile-Friendly  According to recent studies, it’s been found ​50% of searches are done via mobile​, and  this number will only continue to grow. While we can’t change these statistics we can  definitely adapt to it and with Wix, it doesn’t get any simpler! 

  36.   Photo Credit: support.wix.com 

  37. Luckily, your ​Wix website already comes with a mobile-friendly version​. Not to mention,  that it’s possible and super easy to implement accelerated mobile pages (AMP) so that  your blog posts load über-quickly on mobile when clicked on from search results.  Submit a Sitemap  In simple terms, a sitemap is a plan of your website which shows how different web  pages on your website are connected.   The reason why it’s essential to send your sitemap to search engines is for the ​ease of  the crawlers to index your website​; more precisely, every webpage of your website.   One way to submit your sitemap is via ​Google’s Search Console​. The process is a tiny bit  technical but worry not as there is a whole step-by-step guide to help you along the way:   Step 1:   Select your site on your Google Search Console home page.  Step 2:  Click Sitemaps from the menu on the left.  Step 3: 

  38. Type sitemap.xml in the text field next to your domain.   Step 4:  Click Submit.    Photo Credit: sitemappro.com  Another recommended and easier way to submit your sitemap is by using ​Wix SEO Wiz.  All you need to do is connect your domain and in a click, you can easily submit your  sitemap. Yes, it’s that ​easy​.  Consider Local SEO 

  39. Local SEO is very crucial to any business, especially to start-ups since you’re very likely  to ​attract visitors or clients to your business locally,​ before trying to go big.   Local SEO refers to specific actions you can take to make sure that your site appears in  search engines when someone is looking for a business in your area. It helps search  engines like Google and Bing associate your activity with your ​geographic location​ – and  decide where to display your website on their results page.  Step 1: Google My Business  The best way to start is by claiming your business on Google My Business and filling in  your profile. This way, your business can be found when searching on Google Maps.     Photo Credit: needmomentum.com 

  40. Moreover, you’ll have a chance to win some​ prime real estate ​in Google’s local pack,  The Local Pack​ takes the highest-ranked businesses from Google Maps and places them  at the top of Google search results.   Step 2: Local Directories  Another way to get your business known locally is to sign up for as many local directories  as you can.    Photo Credit: seositecheckup.com 

  41. Local directories are listing sites and social communities that specialize in ​indexing​ small  businesses. ​Yelp, Foursquare, and TripAdvisor​ are among the most famous of these  sites.   Google search holds many of these sites in high regard and establishing yourself on  these directories ensures that your business receives a dramatic boost in search  rankings. To help you ​get​​listed​, be sure to check out the Site Booster app. It will do a lot  of the legwork for you!  Step 3: Update your NAP  NAP or the Name, Address and Phone number ​must be optimized to the fullest to  improve your local SEO and should be the exact same across the internet; if not, search  engines may accidentally think you have two (or more) different locations.    Photo Credit: seranking.com  Structure your Site  

  42. In addition to making sure crawlers efficiently index each and every webpage of your  website, structuring your site, it considerably​ improves user experience ​by enabling  them to peruse through your site freely.  This helps metrics my improving them such as the number of pages visited and total time  spent on the website, which ultimately dictates your ranking on the Internet across  search engines.   Wix website templates automatically provide you with an optimal structure for your  website- it comes with an ​intuitive menu​​to make navigation on your site simple​ and  easy to understand.   Moreover, the heading tags are all formatted in a way to give hierarchy to your page so  that it looks and feels organized.   Caption your Images   As visually impactful images make your website content, it is equally important to caption  them for ​context to enhance the user experience​. Search engines tend to perceive  websites with optimized images as more polished and grant them with a ​better overall  ranking.   More importantly, captions are important since​ Google cannot read or recognize images  as we do.   Hence, complimenting images with captions helps Google to understand what’s on your  photos, graphs, and other pictures and ultimately​ drive more traffic to your site.  

  43. Strong Content   Content is known to be one of the most important ranking signals when it comes to your  website, which is why it needs to abide by the conditions of being:  Unique   Not copied from anywhere, engaging and interesting content   Fresh   Updated regularly by accommodating the latest improvements and changes.   Valuable  Exclusive cogent which is available on your website only   The Wix Blog has advanced capabilities integrated into the platform, all you need to do is  pick up a keyboard and start writing.   Getting more Backlinks   A backlink for a given web resource is ​a link from some other website ​to that web  resource which may be a website, web page, or web directory. 

  44. Since adding backlinks is one of the most powerful ranking systems, it’s the most difficult  to arrange. To overcome this all you need is a powerful outreach system, and the top 6  tactics have been filtered out for you:  6 Best Outreach Marketing Tactics to Promote Your Site  Outreach in basic terms means connecting with bloggers and people in your industry, in  order to increase exposure for your website and promote your products or services.   The focus, however, has shifted towards social media influencers alike who with their  reach and online presence can seriously amplify your brand with just a ​tweet, Instagram  shoutout, or a mention on their site.  Therefore the higher links or mentions to your website the more ​authenticity​ and  credibility​ to achieve, making it likely for your website to rank higher across search  engines.   Select Target Sites   The first step to acquiring backlinks is by shortlisting the target site or socials and  focusing your efforts on them.   You need to make sure that the websites that you’re contacting are relevant to your  business, and produce high-quality content.   Here are our favorite three techniques from the easy, to the more advanced: 

  45. Google Search   Google search is one of the most convenient and straightforward ways of finding  relevant blogs and sites to contact. Look for sites using ​keywords similar to yours​ and  start by copying the names of the websites into an​ Excel sheet​.   Organize them by type, and add a column for email addresses. The more organized you  are, the easier it will be to keep track of your work.  Related search   The whole idea here is to find other websites that would attract ​a similar crowd of  visitors​ This will allow you to search more accurately for websites that align with your  topic, content, and quality.   Simply enter related: www.examplewebsite.com into the Google search box. This will  generate a search engine results page (SERP) full of websites that are very much like the  one you found.  Advanced Operators  Advanced operator searches allow you to search Google for relevant sites. These  searches allow you to identify websites that have ​a specific search phrase in the URL​, in  the text, in the SEO title, or as anchor text within the website.  

  46. Here are some examples of advanced operators to narrow your search scope to specific  websites:  ● allinurl​: search phrase – the URL contains the search term, for example  allinurl: best baby accessories.  ● allintext​: search phrase – the text on the page contains the search term.  ● allintitle​: search phrase – the SEO title contains the search term.  ● allinanchor​: search phrase – an anchor text (text that links to a URL) on  the page contains the search term.  Strong Approach Email  The next step to outreach is contacting your target sides by ​email​. To make sure your  outreach email doesn’t get into spam folders or ignored by the influencers you’ve  decided to contact, we’ve deciphered the magic formula for you:  Message Length  The ideal message length is 75-175 words.  Subject Length  Subject lines work best if they are 3-5 words long. 

  47. Questions Limit   Emails with 1 to 3 questions have the highest response rate.   While drafting an email it is important you make a ​solid and clear connection​ between  your ​business and the target website​ clear, and why exactly you think your product or  service is relevant to their readers.   This tactic ​improves your success rate​ as it makes the reader easier to understand your  intent with a potential collaboration and not waste their time by beating around the bush.   This can be anything from offering to provide them with a blog post (with a link of  course), or you could send them one of your products to test out for themselves and  write a review.  Tailor your audience   Studies have proven that personalized emails have ​41% more click-through rates ​and  this is exactly why it’s crucial to tailor your message to the blogger you’re approaching.   It is advised that you take some time to research them and their business well, take a  look at what they’ve written and how you can tie in your offering to their past content.  The ‘​About section​’ of a website is also a great place to find some​ valuable or personal  info.  

  48. It is important to note however that outreach works differently across countries and their  cultures. While each relationship with a blogger or webmaster is unique, here are some  general insights we have gained from working in various international markets:  ● In​ English speaking countries​, you can use a more friendly, casual tone.  It’s acceptable to address the recipient by their first name and make  polite jokes in the email.  ● When targeting a webmaster in ​Germany​, always use Frau and Herr and  the person’s last name. Using their first name can be considered impolite.  ● In ​France​, it’s better to begin with a very formal approach and then relax  your tone after two or three emails. Then, you can move to the more  formal and professional “Cher” but couple it with the webmaster’s first  name to show a certain level of friendliness.  ● In ​Japan​, people are expected to respond right away to any email they  receive. Even if you don’t have time for a longer reply, write back to say  that you will be in touch right away.  ● When writing to webmasters in most ​Spanish​ speaking countries, you can  use an informal tone and address them by their first names. However, the  blogger community in Spain tends to be a bit more formal than their Latin  American counterparts.   Follow Up   Follow up emails in outreach are crucially important. They reinstate the feeling of  urgency​ and ​passion​ and make the readers feel that you are truly invested and  determined to finalize a collaboration.   As a rule, keep this follow up routine to up to three emails to every target site, waiting a  week between each email. Bloggers tend to get a lot of emails and it may happen that a  first approach email can easily be overlooked, deleted, or accidentally marked as spam.  

  49. Set yourself a reminder when to follow up on each email. It’s important to stay extremely  organized as you don’t want to end up sending the same email five times to one person.  Another important advice would be to change the subject line with each new approach.  This helps to prevent an email from being erroneously marked as spam twice in a row.  Use Tools   Excel can only help you to an extent- it most definitely would be unable to manage the  enormous amount of ​data outreach marketing ​requires.   There are a plethora of other tools you can take advantage of, some of which are listed  below:  Buzzsumo (paid)  This great tool will help you find websites that have covered the topic that you are  searching for. ​Buzzsumo​ is a powerful online tool that allows any user to find out what  content is popular by topic or on any website.  

  50.   Photo Credit: browsermedia.com  Just type in a topic in the search bar, and it will provide you with a list of the most popular  pieces of content from blogs and websites. You can easily export your findings and  create a full-blown list of websites that you’d like to contact.  Boomerang (free and paid options)  This Gmail add-on​ allows you to ​schedule messages​ to be sent or returned at a later  date. Write a message now, send it whenever even if you’re not online.  If you don’t receive a response from a first approach, it will throw you​ a reminder email  right back at you. ​Track messages ​to make sure you hear back, and schedule reminders  right inside Gmail 

More Related