Practical ways to enhance your product distribution

1. Practical ways to enhance your product distribution After the manufacturing, pricing, and promotion, product distribution is a primary element in the marketing cycle of a manufacturer. Via distribution, goods move a lot from manufacturers to the hands of consumers. In a supply/distribution chain, products go to wholesalers, small wholesalers, retailers, and end-users after leaving the production unit. As a manufacturer, you also want to make your manufactured goods reach to high end users. You can use numerous ways to improve the distribution of your goods. Here are some of them for your assistance: Supply goods to wholesalers For the smooth reach of your goods to consumers, you can collaborate with big wholesalers in every region in a country and parts of the world. Your collaboration with several wholesalers will enable you to reach the retailers selling products to customers. Work on a multi-channel approach Apart from selling your goods to wholesalers, you can choose a multi-channel approach. In this approach, you can collaborate with multiple players, such as distributors, wholesalers, franchised chain stores, and retailers and supply your products to all of them at the same time. With this approach, you can ensure the maximum reach of your goods.

2. Supply directly Direct supply of your products to consumers is not possible without making a chain. Instead, you can contact many big hotels, restaurants, and others that can consume goods on a larger scale. After collaboration, you can supply directly from your established distribution centres or manufacturing plant. Further, you can open your own factory outlets at prominent places to sell your products directly to customers. Gradually, you can increase the number of your factory outlets Partner with e-commerce players To increase you product sales, you can open your own e-store or join your hands with big e- retailers, like Amazon, EBay, Alibaba, and Flipkart. Your collaboration with these big players will help you maximize your customer reach and make your goods visible to people in a large number. Look for professional help Whether you are an owner of a start-up, small, mid, or established business, you have to carry out a large number of works while operating your company business. Your work is sometimes unmanageable for you if you are a manufacturer of any type of products. From the procurement of raw materials to production, supply, and marketing, you have issue to carry out all your works alone or with in-house employees. It is harder for you in the initial days. You should collaborate with a distribution centre to optimise the supply of your goods. Conclusion As a manufacturer, maximum reach for your products is crucial for you. After production, you must take every possible step that can help you in maximizing your product distribution from your manufacturing plant to customers. For improving your product distribution, you can collaborate with big to small wholesalers, opt for multi-channel approach, supply directly, open your own factory outlets, and partner with leading ecommerce players. If required, join your hands with a logistics company with a huge network of the distribution centre.