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Social Media at Thomson Reuters

Social Media at Thomson Reuters. Edward A. Friedland General Counsel, Legal November 3, 2011. Social Media at Thomson Reuters Agenda. General Observations Impact on the Legal Information Business Impact on the Media Business Online Brand Presence. Social Media at Thomson Reuters.

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Social Media at Thomson Reuters

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  1. Social Media at Thomson Reuters Edward A. Friedland General Counsel, Legal November 3, 2011

  2. Social Media at Thomson ReutersAgenda • General Observations • Impact on the Legal Information Business • Impact on the Media Business • Online Brand Presence

  3. Social Media at Thomson Reuters

  4. Social Media at Thomson Reuters

  5. Social Media at Thomson Reuters Legal Information Business and Social Media • Marketing & Communication • New Product Development • Recruiting • Customer Support • Customer Education and eLearning • Internal Corporate and Employee Communication

  6. HOW SOCIAL MEDIA IS CHANGING…WELL, EVERYTHING SOCIAL MEDIA ADVISORY BOARD OCTOBER 2011

  7. SURVEY OF ATTORNEYS - SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED) • Top social networking sites used are Facebook, LinkedIn, Wikipedia and YouTube • Attorneys from larger firms are more likely to use social networking sites, especially LinkedIn and Twitter Statistically significant difference

  8. SOCIAL NETWORKING SITES AND SERVICES USED IN PAST 2 MONTHS (UNAIDED + AIDED) • After prompting, top social networking sites used are Wikipedia, Facebook, LinkedIn and YouTube • Attorneys from larger firms are more likely to use social networking sites, especially Wikipedia, LinkedIn, Twitter and Martindale Connected Statistically significant difference COMPANY CONFIDENTIAL

  9. Westlaw Insider Channel (www.youtube.com/user/WestlawInsider)

  10. Social Media at Thomson Reuters West Publishing – Circa 1981

  11. SOCIALMEDIA AT THOMSON REUTERS Illinois twitter feed includes all Court levels (primarily their Supreme Court) • Calendar information regarding oral arguments • Notice of decisions being handed down

  12. SOCIALMEDIA AT THOMSON REUTERS Philadelphia Courts very active with social media Twitter Facebook presence SMS GooglePlus

  13. SOCIAL MEDIA AT THOMSON REUTERS State Courts Developing SmartPhone Apps

  14. SOCIAL MEDIA AT THOMSON REUTERS Judges Use Facebook for Campaigning

  15. EDNY Social Media Presence SOCIAL MEDIA AT THOMSON REUTERS PACER/ECF RSS Feed Twitter

  16. Social Media at Thomson Reuters West Publishing – Circa 1981

  17. SOCIAL MEDIA AT THOMSON REUTERS

  18. SOCIAL MEDIA AT THOMSON REUTERS

  19. Social Media at Thomson Reuters Journalism and Social Media • Disintermediating the Flow of News and Data to Consumers • Opens a Vast New Treasure Trove of Information • Compressed News Cycle

  20. SOCIAL MEDIA AT THOMSON REUTERS

  21. Social Media at Thomson Reuters Online Brand Presence • Traditional Publishers and Information Providers Competing with Wikis, Bloggers and Tweeters • Reaction: Search for Online Credibility, Reliability and Accuracy

  22. EARNED MEDIA • “Earned media is what you get when you foster such a connection with someone that he’s impelled to write a Yelp review, a blog post, a comment or a tweet, sharing their thoughts on your brand with their social network.” – Lauren Drell, Mashable

  23. PERSONAL BRANDING

  24. INFLUENCE (PEER INDEX)

  25. INFLUENCE (KLOUT)

  26. SOCIAL INFLUENCE

  27. Social Media at Thomson Reuters • Legal Opt Out Requests

  28. SOCIAL MEDIA AT THOMSON REUTERS

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