1 / 65

Sonitrol Digital Marketing

Sonitrol Digital Marketing. April 5, 2013. How can we cut through the noise, a nd make our digital marketing more profitable. 3 Things I Can’t Stand. Who Is This Guy?. University of Colorado – Marketing & Entrepreneurship Marketing for two successful web startups

pia
Download Presentation

Sonitrol Digital Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SonitrolDigital Marketing April 5, 2013

  2. How can we cut through the noise, and make our digital marketing more profitable.

  3. 3 Things I Can’t Stand

  4. Who Is This Guy? • University of Colorado – Marketing & Entrepreneurship • Marketing for two successful web startups • Self-taught designer/developer – 9 years • Founded Odd Dog Media in 2008 • Local Business Clients to Large Enterprise

  5. Web Marketing Ecosystem

  6. Web Marketing Ecosystem Selling more stuff to more peoplefor more money.

  7. If it’s not ultimately driving revenue, it’s a waste of time.

  8. All roads lead to…

  9. It has GOT to CONVERT

  10. Clear Calls to Action Always have a phone # available Less is More A/B Testing Mobile Compatible When in doubt…measure!

  11. But did it “market” to me?

  12. What does it do? Is this product/service for me?Why is it better than the other one?How much will it cost me?

  13. Focus on one sentence that describes what you do differently, your competitive advantage.Place Industries above Features.Add your phone # to the top.Add customer logos & a testimonial.Add a bold statistic. (in lead sentence?)Add a pricing page (really a free quote) - menu

  14. Find ways to get their info. 5 new leads a day = 1,825/year 5% close = 91 new customers

  15. How people get to your site. Search Engine Email Social Media News/PR/Other Sites Advertisement

  16. Looking for an area of opportunity Make sure it has “purchase intent”

  17. 78% of Internet users conduct product research online.

  18. “1 in 3 searches are Local”

  19. 1.8M Searches/month

  20. 720 Searches/month In Seattle

  21. Local SEO Factors

  22. Benefits of Local SEOHighly TargetedLow CompetitionSimple to OptimizeTargets Mobile Devices

  23. So what about the other trafficdrivers?

  24. Email is the lowest common denominator in online communication

  25. Only email when it’s relevant / interesting Keep it short Always offer something that makes it worth their time Measure! Rules of Email

  26. Does Social Media have a role?

  27. 250 million photos uploaded to Facebook everyday 1.06 billions monthly active users on Facebook 175 million tweets sent from Twitter every day in 2012

  28. Enhance Branding and Awareness • Protection your reputation • Enhance public relations • Build community • Enhance customer service • Facilitate research and development • Drive sales and leads 7 business drivers of social media marketing

  29. Helps enhance your SEO Gives you a targeted audience to tell about new content (blogs) Establishes you as an “Authority” on your subject Allows you to connect closer to customers. Business is just people. Less is more. Most Importantly

  30. Don’t forget conventional marketing. All roads lead to your website. Be sure your website markets & converts. People on search engines have purchase intent. Local SEO is a huge area of opportunity. Don’t forget about email. Social Media does have a role, but know its place. To Recap

  31. Questions

  32. Contact Me adam@odddogmedia.com @abroetje Deck at: odddogmedia.com/sonitrol

  33. Old Spice Results • The number one most viewed sponsored channel on YouTube • 236 million YouTube Views • 80,000 Twitter followers in 2 days • Facebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million) • Sales figures increased by 107 %

More Related