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Alexa

Improving Internet Surfing. Alexa.com. Alexa Internet Inc. Company started in 1996. Currently subsidiary of Amazon.com. Main objective: provide information about almost every website: Statistics Popularity Number of pages How many sites point to it Etc.

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Alexa

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  1. Improving Internet Surfing Alexa.com

  2. Alexa Internet Inc. • Company started in 1996. • Currently subsidiary of Amazon.com. • Main objective: provide information about almost every website: • Statistics • Popularity • Number of pages • How many sites point to it • Etc. • Name originally an abbreviation for “Address Lookup EXpertsAuthority”, also as homage to the Library of Alexandria

  3. Alexa.com • Free website. • Information about almost every site in the web available. • Uses: • Find more sites • Learn who owns a site

  4. Information in Alexa.com • Top sites • Specific site info • Hot Urls • Toolbar • For Site owners

  5. Top Sites • Ranking of most popular sites. • Global • By Country • By Category

  6. Site Info • Just for about any site • Popularity • Description • Contact • Age • Similar sites • Keywords • Getting traffic from where • Demographics

  7. Hot Urls • Latest • News stories • Videos • Hot sites • Sorted by popularity and updated every 5 minutes

  8. For Site Owners • Review and modify website data. • Compare own site with others.

  9. Toolbar • The basis of Alexa service. • Users can see website information as they surf. • Information is given back to the community as traffic Rankings and Related Links.

  10. Spyware Controversy • It can be considered spyware because tracks user activity on the web. • But: • User chooses to download it. • Can be turned off and easily uninstalled. • No personal information.

  11. Profit • The company profits from advertising in the website. • Over 9,2 million unique visitors per month. • Around 25% of the website has ads. • Little advertising in the toolbar.

  12. Sources • Annonymous. About Alexa Internet. Retrieved June 28, 2009, from www.alexa.com/company. • Greg R Notess.  (1998, May). Alexa: Web archive, advisor, and statistician.  Online,22(3), 29-30.  Retrieved June 28, 2009, fromProQuest Computing. (Document ID: 29396643). • Howard Millman.  (1998, April). Alexa's free Web navigator deftly searches for Web sites. InfoWorld,20(17), 130.  Retrieved June 28, 2009, fromProQuest Computing. (Document ID: 28987690). • Mary Ellen Bates.  (1999, April). Alexa Internet. Database,22(2), 88.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 40330496). • Millman, Howard (REVIEWER).  (1998, April). [Alexa 1.4].  InfoWorld,20(17), 130.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 632361851). • Better surfing with Alexa. (1998, April). Inside the Internet,5(4), 7-8.  Retrieved June 28, 2009, from ProQuest Computing. (Document ID: 35427256).

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