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2006 Enterprise Search Summit

Learn about the benefits of tagging content, how it reduces costs, improves user satisfaction, and drives revenue. Understand the importance of taxonomy in user interface and backend systems. Discover how to implement tagging effectively for maximum ROI.

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2006 Enterprise Search Summit

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  1. 2006 Enterprise Search Summit Taxonomy Fundamentals Workbook

  2. Pop Quiz • What questions did you want to have answered by coming to today’s talks? • Flag the one question you want to be answered today. • You do NOT have to provide your name. • Please DO provide your job title or division, and either company or company type.

  3. My questions Check the most important one! • ? • ? • ? • ? • ? • Your job title or Division: • Your company name or type:

  4. How will you group these most popular del.icio.us categories? ajax apple art audio blog blogs books business computer computers cool css culture daily design development diy download downloads Internet Irc java javascript jobs library linux mac maps Marketing Media microsoft movies mp3 music network news opensource osx education email entertainment Firefox flash free freeware fun Funny Games Google graphics hardware history home howto html humor inspiration Personal Photo Photography Photoshop php politics programming radio reference research rss ruby science search security shopping software sports travel tutorial tutorials tv video web web2.0 webdesign windows work Yahoo tech technology tips tools

  5. My groups for the most popular del.icio.us categories

  6. How del.icio.us presents these categories (alphabetically)

  7. How del.icio.us presents these categories (by frequency)

  8. Why tag? • Tagging content using a taxonomy is a cost, not a benefit. • There is no benefit without exposing the tagged content to users in some way that cuts costs or improves revenues. • Putting taxonomy into operation requires UI changes and/or backend system changes, as well as data changes. • You need to determine those changes, and their costs, as part of the ROI.

  9. What are your top 5 benefits from tagging content?

  10. Potential benefits from tagging content Reduce information requests Reduce cost per UU (unique user) Expand to new audiences Improve customer satisfaction Improve performance & accountability Increase number of successful website searches Increase number of links (internal cross-cutting & external) Reduce time to build websites Increase metadata consistency & quality Decrease time to create & publish marketing information Improve e-commerce Decrease product development lifecycle

  11. Joseph A. Busch+ 415-377-7912jbusch@taxonomystrategies.com Ron Daniel Jr. +925-368-8371 jbusch@taxonomystrategies.com http://ww.taxonomystrategies.com

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